Green Flag Awards WCRS Lead Creative Agency Account

Green Flag, the breakdown recovery brand of Direct Line Group, has just appointed WCRS to its £12m advertising business following a competitive pitch. WCRS has already worked with DLG on the Churchill business for eleven years.

Piers Newson-Smith, Head of Brand Planning at Direct Line Group, says: “We've had great success with Green Flag over the past few years and would like to thank our current creative agency, CHI for their fantastic work in getting the brand to where it is now.  The world is changing rapidly and we need to make sure that we are best positioned to face new challenges.  WCRS has come up with a powerful creative platform that will turbo charge Green Flag into the future."

Emma Marsland, Managing Partner at WCRS, added: “We are delighted to be working with DLG on the Green Flag business in addition to Churchill. It’s a total joy to work with such smart, ambitious clients and we are looking forward to producing some awesome work together."

Subject to contractual negotiations, WCRS will begin working on the account following a short transition period.