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Green Dot Films and Therapy Studios Team Up for The Honest Company

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Directed by Justin Coit, the campaign features a voice-over by Jessica Alba

Green Dot Films and Therapy Studios Team Up for The Honest Company

Green Dot Films and Therapy Studios partner to celebrate motherhood with The Honest Company’s newest commercial campaign. Directed by Justin Coit, the recently released spot features a voiceover from the company’s founder and real-life mother of two, actress Jessica Alba. 

Shot in a documentary style, the clip offers a glimpse into the life of Honest Company customer and fellow mother, Ryan McGee, as she speaks candidly about her experience using the brand’s non-toxic, high-performance products.  Through Ryan’s straightforward testimonial, the viewer learns how The Honest Company’s safe and effective natural products truly help today’s modern mothers to care for their families. 




On working with The Honest Company to create the broadcast spot, director Justin Coit says, “It was a really exciting experience. As they are a young brand, we had fewer traditional limitations and focused more on exploring new ways to communicate their messaging. Our goal from day one was to create a commercial that felt genuine, informative and, of course, honest.  The freedom we were granted definitely allowed us to achieve that.”

Green Dot Films Executive Producer Darren Foldes added, “There’s something a bit special about creating an ad and telling a story for a brand you and your family use and believe in. When you then discover the partners and employees behind the brand embody the same admirable values, integrity, passion, respect and concern for the environment etc. that the brand was built upon… you develop an even stronger connection and gain an even greater understanding for why the consumer base is so devoted to The Honest Company”.

Therapy Studios handled the spectrum of post production for the spot, including the editorial, finishing, and color correction, as well as the audio mixing.

Credits

Brand: The Honest Company
VP/Marketing: David Yeom

Production Company: Green Dot Films
Director: Justin Coit
DP: Jim Frohna
EP: Rich Pring
EP: Darren Foldes
Producer: Karen Rohrbacher

Editorial & Post: Therapy Studios
Editor: Lenny Mesina
Asst. Editor: Zaldy Lopez
Mixer: Jeff Fuller
Audio Asst.: Eric Shin
Colorist: Wren Waters
Online: Wren Waters
Online Asst.: Rachel Moorer
Senior Producer: Allegra Bartlett
EP: Joe DiSanto

Motion Graphics: Visual Creatures
Creative Director: Ryan McNeely/John Cranston
Producer: Anne Cuizon Pendola
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lbbonline.com, Thu, 10 Apr 2014 15:35:09 GMT