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Green Cave People's Cheery Tune for Nisa

07/04/2014
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Malcolm Green shoots You Say / We Say for the UK retail chain

Independent advertising agency Green Cave People is set to launch its first advertising campaign for Nisa, the UK-wide member-owned retailer this Wednesday.

The ‘you say / we say’ campaign reflects the ambition and spirit of the Nisa brand and kicks off with a 40” spot that was written by ECD Jackie Steers and Creative Partner Ira Joseph and directed by agency founder Malcolm Green.

The campaign launches on Wednesday 9th April in Daybreak on ITV. The 40 second spot opens with a panning shot of the British countryside before zooming in on a Nisa store and showing all the occasions that the British public would have to visit Nisa, from a young mother and child being entertained by the cashier to a pregnant woman eating picked onions. The ad also touches on the community projects that Nisa supports such as youth football teams.

The ad is set to a reworking of classic George Gershwin and Ira Gershwin song, ‘Let’s call the whole thing off’ replacing ‘You say neither, I say neither’, with ‘You say Nisa, I say Nisa’.

“Green Cave People brought a modern and refreshing perspective to our brand and we look forward to a long term relationship with them,” commented Ian Bishop, Marketing Director for Nisa. “When people shop in a Nisa store they are supporting an independent retailer, their family and the local community. We are investing in the brand, products and store formats to ensure that a great consumer experience is at the heart of what we do and this will underpin our growth.”

Green Cave People, Managing Partner Holly Ripper said: “Nisa is revolutionising the modern convenience store and helping to make people feel good about their local community again. We aimed to capture this mood with an idea that is built around the very complex insight that many people are unsure how to pronounce Nisa’s name.  The first TV spot catchily ensures that audiences will quickly get to know the brand.”

Green Cave people won the Nisa creative account in a competitive pitch in December.

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