Looking ahead to a big summer of sport, Nike has unveiled Just Do It Greece – a national campaign that honours top Greek athletes and inspires the next generation to improve their lives through sports. 

A new generation of Greek sportspeople are emerging onto the international stage with their world class performances. These athletes represent a new generation of Greeks who are triumphing over their circumstances. Including, medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou, NBA star, the Greek Freak, Giannis Antetokounmpo, and Paralympian runner Michalis Seitis, who will also compete at Rio this summer. 

To celebrate this unique spirit and Greece’s strong sporting heritage, Nike Greece and Wieden+Kennedy Amsterdam created the campaign, which aims to inspire all Greek sportspeople – regardless of their level– and to show young people how sport can motivate them to improve their every day lives, and help them to beat the odds and take ownership of their future.

The cornerstone of ‘Just Do it Greece’ is a 60-second film, which is airing nationally on TV and online. Print, out of home and social activations further underpin the campaign.