GreatGuns@Equinox have built on its expanding portfolio of films for L’Oreal with two new campaigns for L’Oreal Skin Perfect and L’Oreal TR5 for the Indian market.
Equinox was approached by McCann Mumbai to produce its two new L’Oreal campaigns.
Created by the McCann World Group India creative team, these two films include the re-launch of TR5 hair product, and a new Skin Perfect product.
The two individual projects were lensed by DOP Thierry Pouget and directed by Catherine Louis and Martin Arnaldo and shot in Mumbai back to back.
The first project for ‘Skin Perfect’ shot by Catherine Louis comprises of three films; 30+, 20+ and a Range film (which covers all ages 40+, 30+ and 20+). The film features three stunning women; Katrina Kaif the Bollywood heartthrob, Lisa Ray a well know celebrity, and Narine a new face scouted by Mccann Mumbai.
Martin Arnaldo worked with Aishwarya Rai Bachchan to shoot the new TR5 film. Her performance is feisty and spirited, resulting in an energetic spot for the hair care product.
“The production was executed perfectly with amazing results - there was a lot to shoot,” says McCann producer Manoj Shroff.
Categories: Hair care, Beauty & Healthlbbonline.com, Thu, 19 Mar 2015 01:35:55 GMT