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GreatGuns@Equinox Launches New L'Oreal Campaigns for the Indian Market

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Catherine Louis & Martin Arnaldo direct series of spots for McCann Mumbai

GreatGuns@Equinox Launches New L'Oreal Campaigns for the Indian Market

GreatGuns@Equinox have built on their expanding portfolio of films for L’Oreal with two new campaigns for L’Oreal Skin Perfect and L’Oreal TR5 for the Indian market.

Equinox has a strong relationship with McCann Mumbai, and as a result, they were approached by the agency to produce their 2 new L’Oreal campaigns. Created by the McCann World Group India Creative Team, these two strategically important films include the re-launch of TR5 hair product, and a new Skin Perfect product.

The 2 individual projects were lensed by DOP Thierry Pouget and directed by Catherine Louis and Martin Arnaldo and shot in Mumbai back to back.

The first project for ‘Skin Perfect’ shot by Catherine Louis comprises of 3 films; 30+, 20+ and a Range film (which covers all ages 40+, 30+ and 20+). The film features three stunning women; Katrina Kaif the Bollywood heartthrob,  Lisa Ray a well know celebrity, and Narine a new face scouted by Mccann Mumbai.

Martin Arnaldo worked with Aishwarya Rai Bachchan to shoot the new TR5 film. Her performance is feisty and spirited, resulting in an energetic spot for the hair care product.

McCann and both the directors have told us that: “the production was executed perfectly with amazing results, “there was a lot to shoot”, says Producer Manoj Shroff.




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Client

Advertiser: L'Oreal Paris

Post Production / VFX

Post Production Company: After Studios

VFX Supervisor: Sanajaoba Nongthombam

Production Company

Director: Catherine Louis, Martin Arnaldo

DOP: Theirry Pouget

Producer: Manoj Shroff, Christophe Clement, Lucien Tyssendier

Production Company: Equinox Films

Production Designer: Indrani Pillai, Antoine Riviere

Production Manager: Nikhil Boppana

Line Producer: Poonam Wahi

Offline

Edit Company: Khushboo Agarwal

Online Editor: Kevin / Rohini

Creative Agency

Creative Agency: McCann Mumbai

Genres: Visual VFX, People, Dialogue

Categories: Hair care, Beauty & Health

Great Guns London, Tue, 07 Apr 2015 09:15:49 GMT