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Great Shows Continue to Stay with Us in Amazon's Latest Ads

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Droga5 London reveals how shows such as Hannah and Jack Ryan influence our daily lives

Great Shows Continue to Stay with Us in Amazon's Latest Ads
Amazon Prime Video has launched an outdoor campaign to promote its brand platform 'Great Shows Stay With You.'

Created by Droga5 London, this is the first outdoor activity for the brand. Droga5 London partnered with photographer David Stewart to produce this campaign, creating five static executions alongside a series of YouTube bumpers. Each YouTube bumper provides an extended view of the protagonists transformations. 


The shows promoted in the outdoor campaign are Amazon Originals: Hanna, Tom Clancy’s Jack Ryan and All or Nothing: Manchester City alongside Amazon Exclusives: New Amsterdam and Vikings. 



Accompanying the OOH posters, Droga5 London has created two additional 60-second TV and cinema spots to add to the episodic film creative – 'Delivery Driver' (Amazon Exclusive: Hanna) and 'Hairdresser' (Amazon Exclusive: The Marvelous Mrs. Maisel).



David Kolbusz, creative creative officer at Droga5 London, adds: “With this round of work we wanted to demonstrate that the immersive power of great programming extends to all genres. We were able to strike a different tone by showing a young man obsessed with Maisel using humour to come out of his shell.”



Shelley Smoler, group creative director at Droga5 London, said: “You don’t see real storytelling in static formats like outdoor very often these days. We set out to create images that look like snapshots from a film.”



The campaign will run in the UK, Germany, Austria and Italy.




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Client

Advertiser: Prime Video - Europe

Post Production / VFX

Post Production Company: The Colour Company (Stills), Absolute Post (Outdoor and Bumper), Electric Theatre Collective (Episodic Film), MPC (Episodic Film)

Colourist: Adam Clarke (Absolute Post), Jean-Clement Soret (MPC)

Producer: Jon Purton (ETC)

Flame Artists: Carl Godwin-Alvarez (Absolute Post)

Colour Producer: Geri Krasteva (Absolute Post), Ellora Chowdhury (MPC)

2D Artists: Marcus Wood, Flavio Kawamoto, Alex Grey, Alberto Pizzocchero, Tomer Epsthein (ETC)

Sound

Sound Company: 750mph

Producer: Mary-Ann D'Cruz

Sound Design & Mix: Neil Johnson, Sam Ashwell

Creative Agency

Creative Agency: Droga5 London

Chief Creative Officer: David Kolbusz

Art Director: Frazer Price

Copywriter: Teddy Souter, Molly Wilkof (Episodic Film)

Group Creative Director: Raphael Basckin and Shelley Smoler

Managing Director: Heather Cuss (Joint)

Account Director: Callum Raines

Strategy Director: Tim Whirledge

Agency Producer: Monika Andexlinger (Outdoor and Bumper), Peter Montgomery (Episodic Film)

Production Assistant: Hannah Gant (Outdoor and Bumper), Manon Rees (Episodic Film)

Head of Art: Yassa Khan

Media Agency

Media Planner: Initiative

Production Company

Production Company: WREN (Outdoor and Bumper), Somesuch & Co (Episodic Film)

Producer: Dawn Kershaw and Imogen Wall (WREN), Lee Groombridge (Somesuch & Co)

DOP: Tom Stewart (WREN), Daniel Landin (Somesuch & Co)

Director: Steve Rogers (Somesuch & Co)

Executive Producer: Seth Wilson (Somesuch & Co)

Photography: David Stewart (WREN)

Production Designer: Eve Ferret and Simon Davis (WREN), Drogo Michie (Somesuch & Co)

Styling: Eve Ferret (WREN)

Hair and Make Up: Fiona Fellows and Corinne Robinson (WREN), Louise Hinton (Somesuch & Co)

Production Manager: Luke Thorton (Somesuch & Co)

Costume: Rosa Dias (Somesuch & Co)

Agent: Jennifer Turner (WREN)

Music

Composer: First Discovery - Matthew Nicholson (New Amsterdam), Unrelating Pursuit - Alan Myson (Hanna), Herald of Fortune - Alan Myson (Vikings), Battle Field - Phillip Kay (Jack Ryan), Out for Delivery - Woodwork Music, Hairdresser - Philip Kay at Woodwor

Music Supervision: Hywel Evans

Offline

Editor: Justin Stokes (Outdoor and Bumper), Jonnie Scarlett (The Quarry, Out for Delivery), Scot Crane (The Quarry, Hairdresser)

Edit Company: The Quarry (Episodic Film)

Producer: Tor Adams (The Quarry)

Genres: Comedy, People, Action, Storytelling

Categories: Media and Entertainment, Streaming Services

Droga5 London, Thu, 23 May 2019 13:33:08 GMT