Amazon Prime Video has launched an outdoor campaign to promote its brand platform 'Great Shows Stay With You.'
Created by Droga5 London, this is the first outdoor activity for the brand. Droga5 London partnered with photographer David Stewart to produce this campaign, creating five static executions alongside a series of YouTube bumpers. Each YouTube bumper provides an extended view of the protagonists transformations.
The shows promoted in the outdoor campaign are Amazon Originals: Hanna, Tom Clancy’s Jack Ryan and All or Nothing: Manchester City alongside Amazon Exclusives: New Amsterdam and Vikings.
Accompanying the OOH posters, Droga5 London has created two additional 60-second TV and cinema spots to add to the episodic film creative – 'Delivery Driver' (Amazon Exclusive: Hanna) and 'Hairdresser' (Amazon Exclusive: The Marvelous Mrs. Maisel).
David Kolbusz, creative creative officer at Droga5 London, adds: “With this round of work we wanted to demonstrate that the immersive power of great programming extends to all genres. We were able to strike a different tone by showing a young man obsessed with Maisel using humour to come out of his shell.”
Shelley Smoler, group creative director at Droga5 London, said: “You don’t see real storytelling in static formats like outdoor very often these days. We set out to create images that look like snapshots from a film.”
The campaign will run in the UK, Germany, Austria and Italy.