Great Guns Director Mikko has picked up Sauna International’s first GOLD Lion award for his spot for Fragile Childhood.
“When I got the script I knew that it would make some noise. But I'm a bit stunned and overwhelmed that it became so huge. A PSA from Finland makes news all over the world from Australia to Peru. CNN News showed the whole ad and talked further 5 minutes of it with a live interview from Finland. Who would have guessed that? One Saturday evening I was laying on my couch watching TV and suddenly it came out of BBC3”, comments Mikko.