Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Great Guns & Dare Partner for Ultra High Speed Formula E Spot



Dare Creatives Sean Thompson & Pete Conolly direct launch film

Great Guns & Dare Partner for Ultra High Speed Formula E Spot

“Drive the Future” sees a sleeping city shaken up by a surreal force: the backdraft of a Formula E Electric Racing car. The film uses the extreme high speeds of the Phantom camera to present elements of the city moving like never before. Throughout the sequence a distant voice of a young girl adds intrigue and expectancy as she describes the coming of a new dawn.

From the start the aim is to get as much on film as possible. Each storyboard each frame carefully to provide a tight set of ideas to describe the ‘power’ theme. Building a variety rigs, the special effects are mapped out.

To give the sense of propelling the viewer forwards, a left to right camera trajectory is chosen. To achieve the photographic effect we bring in the expertise of DOP Alex Melman. He incorporates a bomb rig to the Phantom camera to make it fly through the shots at incredible velocities, far too fast for a dolly and a human grip.

On location, in extreme slow-motion the cause and effect is shown: a rusty fence billows, a stop sign vibrates, a discarded tin can whizzes, a manhole rumbles, a puddle of oil undulates, the racing car wheel-spins kicking up dust. As always it is all about timing, getting everything to happen at exactly the same moment is quite an achievement on location.

Edited by James Rose at Final Cut, the slow-motion shots are carefully ramped to a fast lift off. The sound design builds on this theme and is orchestrated by Parv Thind at Wave. The music is by Nick Rapaccioli previously of Leftfield who developed a dirty drum n bass sound for the racing sequence.

“We set out to convey in-camera, as much as possible, the cause and effect of a surreal force on a city. At these frame rates various methods are used to shake-up the subject matter; some highly technical innovations, others the sheer brute force of a burly crewmember. For a major launch like this, it’s important to create a huge amount of stand-out and intrigue - showing a blast of power in extreme slow-motion achieves exactly that.”

The result is epic, taking the audience on a journey through a city like its never been seen before.

Laura Gregory, Great Guns Global CEO & Founder comments “Sean and Pete were perfect partners on this project.  Their joint skillset worked hard to bring their idea to life and they were a delight to work with.

Formula E Drive the Future


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Categories: Cars, Automotive

Great Guns London, Tue, 16 Sep 2014 14:37:37 GMT