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Great Guns' Calum Macdiarmid Turns up the Heat for Interactive K-Y Film

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Havas Worldwide launches new POV film for K-Y Touch massage crème

Great Guns' Calum Macdiarmid Turns up the Heat for Interactive K-Y Film

Calum Macdiarmid teamed up with creative agency Havas Worldwide and K-Y to shoot a racy new POV film for K-Y Touch - a massage crème which doubles as a lubricant promising to gently intensify sensation with every touch. 

The film reunites Calum with DOP Riego Van Wersch after a recent Jessica Alba shoot and is shot in 2 parts as part of the interactive user experience created for their online digital content. The viewer can watch ‘her feel’ or ‘his feel’ and by holding down the touch pad on your laptop, or finger on your touch screen, you can flick between both his view and her view. Calum comments; “we used fast cut expressionist elements when shooting, which helped create a more sensual and poetic feel to both films. The end result is a little bit naughty!"

Ky Touch - Bed
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Production Company

Production Company: Great Guns

Director: Calum Macdiarmid

DOP: Riego Van Wersch

Post Production / VFX

Grade: Mikey at the Mill New York

Creative Agency

Creative Agency: Havas Worldwide

Brand Director: Betsy Simons

Executive Creative Director: Israel Garber

Executive Producer: Laura Shuey


Advertiser: Reckitt Benckiser / K-Y

Director of Marketing: Karen Chisholm

Great Guns London, Thu, 18 Feb 2016 17:09:31 GMT