Great Guns London
Thu, 18 Feb 2016 17:09:31 GMT
Calum Macdiarmid teamed up with creative agency Havas Worldwide and K-Y to shoot a racy new POV film for K-Y Touch - a massage crème which doubles as a lubricant promising to gently intensify sensation with every touch.
The film reunites Calum with DOP Riego Van Wersch after a recent Jessica Alba shoot and is shot in 2 parts as part of the interactive user experience created for their online digital content. The viewer can watch ‘her feel’ or ‘his feel’ and by holding down the touch pad on your laptop, or finger on your touch screen, you can flick between both his view and her view. Calum comments; “we used fast cut expressionist elements when shooting, which helped create a more sensual and poetic feel to both films. The end result is a little bit naughty!"
Production Company: Great Guns
Director: Calum Macdiarmid
DOP: Riego Van Wersch
Grade: Mikey at the Mill New York
Creative Agency: Havas Worldwide
Brand Director: Betsy Simons
Executive Creative Director: Israel Garber
Executive Producer: Laura Shuey
Advertiser: Reckitt Benckiser / K-Y
Director of Marketing: Karen Chisholm