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Graze Welcomes a Furry New Edition in Cheeky Fourth Wall Breaking Spot

Creative 119 Add to collection

FABLEfx brings the squirrel to life for the adam&eveDDB campaign

Graze Welcomes a Furry New Edition in Cheeky Fourth Wall Breaking Spot

The health brand enthusiasts Graze introduced a new CEO with a furry twist in this entertaining commercial created with the help of the extremely talented people at FABLEfx. The brand’s new Chief Eating Officer is the perfect choice as chief taster of all the nutty, oaty edible offerings from Graze... she would be….she’s a squirrel. 

The commercial shatters the fourth-wall from the start, setting the comical tone and adding to the mockumentary style of storytelling. With brilliant animation work by the Fable team, the Squirrel helps the humour land, capturing the sheer difference in scale between her and her human colleagues. 

Don’t know about you but this definitely makes us want to Graze! 

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Client: Graze 


Director: Henry Littlechild 

Exec Producer: Clare Timms 

Producer: Hannah Draper 

Production Manager: Olivia Marcel 


Agency: Adam & Eve 

Producer: Susie Innes 

Creative: Jeppe Vidstrup 

ECD: Laura Rodgers 

DOP: Theo Garland 


Edit: Whitehouse Post 


Post: Absolute

Genres: Dialogue

Categories: Food, Convenience

Lemonade Reps, Thu, 15 Apr 2021 10:53:11 GMT