When the producers at Toronto-based music shop Grayson Matthews re-discovered an archived dance track that sampled twisted car noises over big, booming beats, they decided to turn the commercial production pipeline on its ear by commissioning a director to compose a humanistic visual to accompany their mechanical-sounding music.
Shot by The Public Assembly director Sammy Rawal and DP Sean McBride, the spot renders breaking dancing maestro Benzo into a mechanical artwork, bending his fluid moves to industrial and robotic effect. Paul Binney at School Editing built on their aerodynamic aesthetic, adding splashes of colour, light leaks and tripped-out kaleidoscopic sequences. The resulting promo, “Body Mechanics,” speaks to the creative potential in the collaborative process when it's truly unimpeded.
Title: Body Mechanics
Original Music: Grayson Matthews
Director: Sammy Rawal
Production Company: The Public Assembly
Director of Photography: Sean McBride
Executive Producer: Kevin Corvetti
Post Production: School
Editor: Sammy Rawal
VFX Artist: Paul Binney