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Grayson Matthews busts some beats in “Body Mechanics”

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Archived dance track inspired humanistic visual to mechanical-sounding music.

Grayson Matthews busts some beats in “Body Mechanics”

 

When the producers at Toronto-based music shop Grayson Matthews re-discovered an archived dance track that sampled twisted car noises over big, booming beats, they decided to turn the commercial production pipeline on its ear by commissioning a director to compose a humanistic visual to accompany their mechanical-sounding music.
 
Shot by The Public Assembly director Sammy Rawal and DP Sean McBride, the spot renders breaking dancing maestro Benzo into a mechanical artwork, bending his fluid moves to industrial and robotic effect. Paul Binney at School Editing built on their aerodynamic aesthetic, adding splashes of colour, light leaks and tripped-out kaleidoscopic sequences. The resulting promo, “Body Mechanics,” speaks to the creative potential in the collaborative process when it's truly unimpeded.
 
View “Body Mechanics”: http://youtu.be/n4sfUIHld9I
 
Credits:
Title: Body Mechanics
Original Music: Grayson Matthews
 
Director: Sammy Rawal
Production Company: The Public Assembly
Director of Photography: Sean McBride
Executive Producer: Kevin Corvetti
Post Production: School
Editor: Sammy Rawal
VFX Artist: Paul Binney
 
 
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lbbonline.com, Mon, 16 Apr 2012 19:50:46 GMT