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Gravity VFX Team to Host Seminar at Cannes Lions

30/05/2014
Post Production
New York, USA
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FCB & Framestore present "Defying Gravity: Achieving the Impossible"
On Monday June 16, FCB will partner with Oscar winning company Framestore at Cannes Lions Festival of Creativity, hosting a seminar to explore the challenges of bringing stories to life through visual effects (VFX) and how creativity can set ideas free.

Framestore, the team responsible for the technical wizardry in Gravity that transported audiences to outer space, blend artistry with software to show how the impossible can become possible. Their innovative work has been widely recognized as game-changing, setting the bar across creative industries. 

Speaker Tim Webber, Framestore’s Creative Director whose portfolio also includes Avatar, Harry Potter and the Prisoner of Azkaban and The Dark Knight, will lift the lid on the magic of Hollywood’s most ambitious scenes. “By unlocking the power of rapidly evolving digital innovation, our creative possibilities are limitless, allowing truly spectacular work to go hand in hand with effective problem solving,” he said.

“Whether it be creating air-purifying billboards at construction sites for UTEC, or teaching dogs to drive for MINI, FCB works with brands to memorably suspend belief and delight consumers,” said FCB’s Worldwide CEO Carter Murray. “Where the strategic solutions and creative might housed in advertising meets the possibilities enabled by technology, brands can come to life like never before.” 

Jon Collins, Framestore’s President of Integrated Advertising, will conclude the session by explaining why leading edge technology will create a convergence of advertising and entertainment, creating infinite possibilities for both. 

For those not at the festival this year, Cannes Lions has re-introduced “Lions Live” so one seminar per day can be streamed live on YouTube. The public can vote for what they’d like to see here until polls close on 30th May.
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