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Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness

Creative 457 Add to collection

Ad from AMV BBDO for Guinness Asia recreates the iconic moment of the black and white drink being poured through intricate choreography

Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness
In AMV BBDO’s latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam.
 
The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness – moving, surging and settling – and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint.
 
The approach has been designed to shine a light on Guinness’ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.
 
The ad will run in Korea, China and Singapore across online and TV for six months.


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Client

Advertiser: Guinness

Clients: Gavin Krenski, Global Content and Innovation Director / Sorcha NiChleirigh, Global Marketing Manager

Post Production / VFX

Post Production: MPC

Production Company

Production Company: Riff Raff

Director: in/out

Producer: Tom Knight

Executive Producers: Natalie Arnett, Matt Fone

Sound

Sound Company: Factory

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Nicholas Hulley

Art Director: Nadja Lossgott

Producer: Yvonne Chalkley

Senior Account Director: Georgia McClean

Chairman: Michael Pring

Board Account Director: James Drummond, Tessa Brisbane

Business Affairs Director: Maxine Thompson

Senior Assistant Producer: Nikki Holbrow

Genres: Choreography, Visual VFX, People, Drama

Categories: Beers, Alcoholic Beverages

AMV BBDO, Wed, 25 Jul 2018 13:38:06 GMT