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Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness

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Ad from AMV BBDO for Guinness Asia recreates the iconic moment of the black and white drink being poured through intricate choreography

Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness
In AMV BBDO’s latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam.
The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness – moving, surging and settling – and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint.
The approach has been designed to shine a light on Guinness’ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.
The ad will run in Korea, China and Singapore across online and TV for six months.

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Advertiser: Guinness

Clients: Gavin Krenski, Global Content and Innovation Director / Sorcha NiChleirigh, Global Marketing Manager

Post Production / VFX

Post Production: MPC

Production Company

Production Company: Riff Raff

Director: in/out

Producer: Tom Knight

Executive Producers: Natalie Arnett, Matt Fone


Sound Company: Factory

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Nicholas Hulley

Art Director: Nadja Lossgott

Producer: Yvonne Chalkley

Senior Account Director: Georgia McClean

Chairman: Michael Pring

Board Account Director: James Drummond, Tessa Brisbane

Business Affairs Director: Maxine Thompson

Senior Assistant Producer: Nikki Holbrow

Genres: Choreography, Visual VFX, People, Drama

Categories: Beers, Alcoholic Beverages

AMV BBDO, Wed, 25 Jul 2018 13:38:06 GMT