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Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness



Ad from AMV BBDO for Guinness Asia recreates the iconic moment of the black and white drink being poured through intricate choreography

Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness
In AMV BBDO’s latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam.
The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness – moving, surging and settling – and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint.
The approach has been designed to shine a light on Guinness’ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.
The ad will run in Korea, China and Singapore across online and TV for six months.


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: Drama, People, Visual VFX, Choreography

Categories: Beers, Alcoholic Beverages

AMV BBDO, Wed, 25 Jul 2018 13:38:06 GMT