Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness
Ad from AMV BBDO for Guinness Asia recreates the iconic moment of the black and white drink being poured through intricate choreography
In AMV BBDO’s latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam.
The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness – moving, surging and settling – and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint.
The approach has been designed to shine a light on Guinness’ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.
The ad will run in Korea, China and Singapore across online and TV for six months.
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Clients: Gavin Krenski, Global Content and Innovation Director / Sorcha NiChleirigh, Global Marketing Manager
Post Production / VFX
Post Production: MPC
Production Company: Riff Raff
Producer: Tom Knight
Executive Producers: Natalie Arnett, Matt Fone
Sound Company: Factory
Creative Agency: AMV BBDO
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Producer: Yvonne Chalkley
Senior Account Director: Georgia McClean
Chairman: Michael Pring
Board Account Director: James Drummond, Tessa Brisbane
Business Affairs Director: Maxine Thompson
Senior Assistant Producer: Nikki Holbrow
Genres: Choreography, Visual VFX, People, Drama
Categories: Beers, Alcoholic BeveragesAMV BBDO, Wed, 25 Jul 2018 13:38:06 GMT