Bimbo is the largest Mexican bakery in the world and within its portfolio of products there are different bread specialities, each serving a specific benefit. 

Created by VectorB//McCann Mexico, ‘Slice by Slice’ shows a series of graphic pieces with a visual resource communicating the action and reaction of the benefits associated with each type of bread.

The campaign promotes the varieties of Plain White Bread, Double Fiber and Multigrain, and will be displayed as print ads, OOH and digital.