Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Grant’s Whisky appoints Inferno

Hires, Wins & Business 0 Add to collection

Agency beats VCCP, Ogilvy, BSUR and Fred & Farid to win whisky brand

Grant’s Whisky appoints Inferno

Grant’s whisky has appointed Inferno as its lead creative and strategic agency following a competitive pitch against VCCP, Ogilvy, BSUR and Fred & Farid.


 
Working with Grant’s global and local brand teams, Inferno is charged with developing a communications platform to help re-ignite the brand in established markets and drive it across Latin America, Africa and Asia. The multi-media campaign is expected to launch in the first half of 2014.
 


Shane Hoyne, Grant’s Global Brand Director said “We are delighted to have appointed Inferno after a very competitive pitch process. Their strategic insight into our brand, brilliant teamwork and creativity really stood out. Through the Captology network they provided local intelligence and market understanding to a level we didn’t find elsewhere.  We are excited about working with them in launching our new brand world.”


 
Al Young, Inferno’s Chief Creative Officer, said: “It’s not often you get to work on a brand with such a strong pedigree. The Grant’s team has worked hard developing a positioning that is genuinely insightful. We are proud and thrilled to help write a new chapter in the Grant’s success story."

 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Spirits, Alcoholic Beverages

lbbonline.com, Mon, 30 Sep 2013 10:12:07 GMT