Grandparents Seem to be Getting Naughty in Comedy Fabric Conditioner Ad

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Wrinkles continue to send the wrong message in latest Downy campaign by Grey New York
Grandparents Seem to be Getting Naughty in Comedy Fabric Conditioner Ad
Statistically speaking, if your clothes are wrinkled and messy, people are more likely to assume you’re up to no good. Especially if you happen to be a couple of grandparents emerging from a tiny hallway closet.

In a continuation of their ‘Wrinkles send the wrong message’ campaign, Procter & Gamble’s multi-agency shop Woven (with teams from Grey) has taken another look at all the negative misconceptions a messy outfit can create.
 
The new 30-second ad for Downy WrinkleGuard showcases an unfortunate miscommunication between a grandson and his grandparents doing some work in the hallway closet. Their wrinkles send a message no grandchild ever wants to see and offers the anti-wrinkle product, Downy WrinkleGuard, as a solution to all of our wrinkled-outfit woes.  


The work from Woven is a follow up to Downy WrinkleGuard’s launch work featuring Coach Jim Harbaugh, and this 30-second spot entitled 'Guilty’.
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Creative Agency

CREATIVE AGENCY: Grey New York

Advertiser: Downy, Procter & Gamble

Spot Title: Pop Pop

Agency: Grey NY / Woven Collaborative

Worldwide Chief Creative Officer: John Patroulis

Executive Creative Director: Joe Mongognia

Associate Creative Director/ Art Director: Lillian O’Connor

Associate Creative Director/ Writer: Brett Simone

Art Director: Alyssa Gaddis

Writer: Abigail Hoeflinger

EVP, Global Account Director: Brian Weston

SVP, Account Director: Ernesto James

SVP, Global Account Director: Liz Meny

Account Supervisor: Emily Schein

Senior Account Executive: Lauren Scutt

Assistant Account Executive: Hunter Mitchell-Adams

Project Manager: Morgan Marc

Business Manager: Beverly Beach

Executive Production

EXECUTIVE PRODUCTION: Townhouse

EVP, Head of Integrated Production: James McPherson

SVP, Associate Head of Integrated Production: Tania Salter

VP, Executive Producer: Katy Hill

Integrated Producer: Samantha Alvarado

Music Producer: Kurt Steinke, Leland Drake

Production Company

PRODUCTION COMPANY: Station Film

Director: Chris Balmond

Managing Partner: Stephen Orent

Executive Producer: Caroline Gibney

Producer: Julie Lee

Director of Photography: Nigel Buck

Post Production

Editor: Alison Mao, Arcade Edit

Music/Sound Design: Dante Desole & Justin Sloan, Townhouse Studios

Colorist: Fergus McCall, The Mill

Finishing: The Mill

Genres: Comedy, People, Storytelling

Categories: Home, Laundry

Grey New York, 4 months ago