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Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

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Series of four ads from agency Chandelier and Biscuit Filmworks celebrate perfect imperfection of Christmas

Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

This holiday season, agency Chandelier has partnered with Hallmark to launch the humorous ‘#KeepsakeIt Together’ campaign.

The six spots celebrate the ‘perfectly imperfect’ moments that family and friends encounter each holiday season – from mom’s and baby’s first Christmas, to a gluten-free dinner and a selfie-taking grandma. 

The campaign is being launched completely digital, which is a first for a holiday campaign by the brand, who has typically put all of their ad dollars in a TV push. There will also be a push over Snapchat, which is another first for Hallmark. The brand will be leveraging a sponsored Geofilter at major Christmas tree displays in 20 national markets, such as Rockefeller Center and Union Square in San Francisco, lasting from late November through Christmas.





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Brand
Agency / Creative
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Music / Sound
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Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

Heard City, Mon, 09 Nov 2015 11:22:30 GMT