Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Grandmother Of All Seduction

Creative 0 Add to collection

Übernatural get Übercheeky

Grandmother Of All Seduction

 

Flying in the face of today’s obsession with youthful perfection and glamour, a new  British hair and skin care range is embracing the allure and sensuality of middle age.
 
With futurologists reckoning that ‘It’s going to be cool to be old’, Über’s film, directed by Song for Marion’s Paul Andrew Williams, launches online this week and celebrates a wiser, worldlier, still sexually active consumer.
 
 
More fox than cougar, the aged heroine’s naturally empowered to look half her age before seducing a guy a quarter of it.
 
Suzanne Howe, Über’s founder says: “Being new to market, we wanted to make a bit of a stir. So despite our cream creating younger, smoother skin, we loved the irony of its marketing producing a few laughter lines…”
 
By transforming an O.A.P into a M.I.L.F, Über may be the first beauty brand to encourage women to grow old disgracefully.
 
Credits
 
Agency: superstructure® London
Director: Paul Andrew Williams
Production Co: Short Films
Editor: Ellie Johnson at Speade
Sound: Tom Heddy at Wave Studios
Post Production: Framestore
 
 

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Makeup, Beauty & Health

lbbonline.com, Fri, 19 Apr 2013 09:03:00 GMT