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Gramercy Park Studios Takes to the Mountains with Helly Hansen

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Gramercy Park Studios provides full post-production for their latest ‘We Belong in the Mountains’ campaign

Gramercy Park Studios Takes to the Mountains with Helly Hansen

As part of Helly Hansen’s new global ‘We Belong in the Mountains’ campaign, Gramercy Park Studios, worked with and Grey to complete post-production on a short film about Hannah Baybutt, a ski patroller in Sun Valley, USA. The beautifully shot film by Chris Patterson at Warren Miller, highlights how the work she does ensures the mountains are a safe place for everyone.

‘Through this new campaign, we wanted to illustrate the role trust plays in finding a sense of belonging. There’s no greater feeling of trust than when you know you are part of something bigger, connected to a team or a community through shared passions or goals’, said Joumana Lovstad, director of brand marketing at Helly Hansen. ‘To belong in the mountains, whether skiing or patrolling, we need to trust our gear, ourselves and those around us to feel safe and connected’.

‘Working with Grey and Helly Hansen on this film has been such a pleasure’, Tony Whetnall, creative edit supervisor at Gramercy Park Studios said: "The creative freedom we were given to craft Hannah’s story from the breath-taking photography was wonderful. The whole process from beginning to end was an incredible collaborative experience."

video
Helly Hansen - 'We Belong in the Mountains'
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Creative Directors: Sam Hayne & John Gibson

Creatives: Alexander Jones & Emily Walker

Planning Partner: Lee Barber

Business Director: Ryan Lacey

Account Director: Jamie Hamill

Account Executive: Natasha Meisel

Media Agency: Wavemaker

Production Company: Warren Miller

Director: Chris Patterson

Producer: Barry King & Josh Haskins

Editor: Tony Whetnall

Grade: Ben Rogers

Audio: David Lazaro

Genres: Fashion & Beauty

Categories: Clothing and Fashion, Outdoor Wear

Gramercy Park Studios, Wed, 13 Oct 2021 14:39:39 GMT