Gramercy Park Studios
Wed, 13 Oct 2021 14:39:39 GMT
As part of Helly Hansen’s new global ‘We Belong in the Mountains’ campaign, Gramercy Park Studios, worked with and Grey to complete post-production on a short film about Hannah Baybutt, a ski patroller in Sun Valley, USA. The beautifully shot film by Chris Patterson at Warren Miller, highlights how the work she does ensures the mountains are a safe place for everyone.
‘Through this new campaign, we wanted to illustrate the role trust plays in finding a sense of belonging. There’s no greater feeling of trust than when you know you are part of something bigger, connected to a team or a community through shared passions or goals’, said Joumana Lovstad, director of brand marketing at Helly Hansen. ‘To belong in the mountains, whether skiing or patrolling, we need to trust our gear, ourselves and those around us to feel safe and connected’.
‘Working with Grey and Helly Hansen on this film has been such a pleasure’, Tony Whetnall, creative edit supervisor at Gramercy Park Studios said: "The creative freedom we were given to craft Hannah’s story from the breath-taking photography was wonderful. The whole process from beginning to end was an incredible collaborative experience."
Creative Directors: Sam Hayne & John Gibson
Creatives: Alexander Jones & Emily Walker
Planning Partner: Lee Barber
Business Director: Ryan Lacey
Account Director: Jamie Hamill
Account Executive: Natasha Meisel
Media Agency: Wavemaker
Production Company: Warren Miller
Director: Chris Patterson
Producer: Barry King & Josh Haskins
Editor: Tony Whetnall
Grade: Ben Rogers
Audio: David Lazaro
Genres: Fashion & Beauty
Categories: Clothing and Fashion, Outdoor WearGramercy Park Studios, Wed, 13 Oct 2021 14:39:39 GMT