Gramercy Park Studios
Thu, 23 Sep 2021 11:48:12 GMT
This entertaining, action-packed 30-second film follows one woman’s race to get to her favourite ‘plant-based protein’, after she finds out her Beanz have been substituted in her grocery delivery.
Directed by Emmy-nominated Tom Marshall (Ted Lasso, Space Force), the pacey film embarks on a comedic journey through the protagonist’s neighbourhood. Bursting through homes and garden fences, with a signature superhero landing, the commercial celebrates one of Britain’s favourite foods and reinforces the notion that nothing will ever beat Heinz Beanz.
An energetic, characterful edit and a good sprinkling of humour compliments the action-based narrative, culminating in a comedic cameo, as the new endline lands: Beanz Meanz More.
GPS editor, Joe McNally, said: ‘This is the first time I had worked with Tom Marshall and the collaboration was simply brilliant. The creative process of crafting the film with him and the agency was wonderful. The narrative allowed us to have a lot of fun with the edit, to bring an energy and humour to the film that felt worthy of such an iconic brand’.
GPS sound designer, Sam Cross, said: “The challenge with this spot was to add both drama and humour without venturing into slapstick territory. And Joe’s edit meant we got to have a lot of fun bringing these elements together, finding the right balance while incorporating a nod to some classic Britflicks and superhero epics.”
Edit Company: Gramercy Park Studios
Edit Assistant: Joe McNally
Post Production Company: Gramercy Park Studios
Colourist: Ben Rogers
VFX: Jamie Russell, Stephen Miller, Lawrence Gumm
Producer: Roger Lairisa
Sound Company: Gramercy Park Studios
Sound Designer: Sam Cross
Creative Agency: denstsuMB
Executive Creative Director: Sue Higgs
Production Company: HunkyDory
Director: Tom Marshall
Producer: Nick Papworth
Production Agency: Hogarth Worldwide
Producer: enter name
Genres: Music & Sound Design, Comedy, Visual VFX, Action, Storytelling
Categories: Food, Canned FoodGramercy Park Studios, Thu, 23 Sep 2021 11:48:12 GMT