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Gramercy Park Studios Completes Edit, Grade and Audio to Make Heinz ‘Beanz Meanz More’

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Gramercy Park Studios partners with DentsuMB and HunkyDory to bring a new twist to the classic 1960’s slogan

Gramercy Park Studios Completes Edit, Grade and Audio to Make Heinz ‘Beanz Meanz More’

This entertaining, action-packed 30-second film follows one woman’s race to get to her favourite ‘plant-based protein’, after she finds out her Beanz have been substituted in her grocery delivery. 

Directed by Emmy-nominated Tom Marshall (Ted Lasso, Space Force), the pacey film embarks on a comedic journey through the protagonist’s neighbourhood. Bursting through homes and garden fences, with a signature superhero landing, the commercial celebrates one of Britain’s favourite foods and reinforces the notion that nothing will ever beat Heinz Beanz. 

An energetic, characterful edit and a good sprinkling of humour compliments the action-based narrative, culminating in a comedic cameo, as the new endline lands: Beanz Meanz More. 

GPS editor, Joe McNally, said: ‘This is the first time I had worked with Tom Marshall and the collaboration was simply brilliant. The creative process of crafting the film with him and the agency was wonderful. The narrative allowed us to have a lot of fun with the edit, to bring an energy and humour to the film that felt worthy of such an iconic brand’.

GPS sound designer, Sam Cross, said: “The challenge with this spot was to add both drama and humour without venturing into slapstick territory. And Joe’s edit meant we got to have a lot of fun bringing these elements together, finding the right balance while incorporating a nod to some classic Britflicks and superhero epics.”

video
Heinz - Operation Beanz
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Client

Advertiser: Heinz

Offline

Edit Company: Gramercy Park Studios

Edit Assistant: Joe McNally

Post Production / VFX

Post Production Company: Gramercy Park Studios

Colourist: Ben Rogers

VFX: Jamie Russell, Stephen Miller, Lawrence Gumm

Producer: Roger Lairisa

Sound

Sound Company: Gramercy Park Studios

Sound Designer: Sam Cross

Creative Agency

Creative Agency: denstsuMB

Executive Creative Director: Sue Higgs

Production Company

Production Company: HunkyDory

Director: Tom Marshall

Producer: Nick Papworth

Production Agency

Production Agency: Hogarth Worldwide

Producer: enter name

Genres: Music & Sound Design, Comedy, Visual VFX, Action, Storytelling

Categories: Food, Canned Food

Gramercy Park Studios, Thu, 23 Sep 2021 11:48:12 GMT