GraftonGB, the FTSE 250 listed building merchant, has appointed Johnny Fearless to handle the relaunch of its key brands.
Johnny Fearless won the business after competing against undisclosed agencies in a pitch process, which was handled by AAR.
The agency will now create national press, radio, ambient and digital campaigns for GraftonGB brands, including Buildbase, Jackson, Civils&Lintels and Plumbase.
Mark Collier, group strategic marketing director, Grafton GB, said: "The decision to appoint Johnny Fearless was unanimous between our senior management as their strategic and creative approach was category changing.”
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Neil Hughston, founding partner, Johnny Fearless said: "It’s a real pleasure to pitch for clients who are determined to challenge category conventions."
Categories: Recruitment, Business Serviceslbbonline.com, Mon, 11 Nov 2013 10:56:44 GMT