Grab the Fire Extinguisher: Laura Kampf and Adam Savage Unveil 'Good Luck 2021' Machine

Can we all agree that the year 2020 was an absolute dumpster fire? YouTube inventor, Laura Kampf, and iconic Mythbuster, Adam Savage, have teamed up to create 'Fire Up 2021', an internet-connected wheel of flames that fights fire with fire and brings a little extra good luck to 2021.

This is all part of Lenovo and Intel’s #ForAllofUsFridays campaign which aims to bring the magic back to your weekend with a weekly series of Friday-based events. Along with creative agency SuperHeroes, they have teamed up with the ambitious duo who revealed this flammable invention live on Laura Kampf’s Youtube channel.

- Live audience tweeted #2021 to control the machine

The propeller-like construction features a one-metre-long arm affixed with steel wool, which bursts into flames shooting sparks up to 30 meters away. Powering the machine is a very capable three-phase 2.8 HP motor, and your positive tweets about 2021. “It’s easy to be pessimistic about 2020, but 2021 is a fresh slate, so we wanted people to tap into that optimism and tweet something they’re looking forward to.” said Laura.

As more tweets with the hashtag #2021 poured in, the faster the propeller blade spins, ultimately igniting the steel wool and turning your tweets about 2021 into a spinning fire display that symbolises excitement for the new year. The event grabbed a lot of attention, with thousands tuning in for the live reveal, and millions more watching and sharing the recap of the experience.  

- Got plans for the weekend? You do now

Looking for more Friday fun? Check out the calendar of events here. Don’t miss out!

Building off the 'For All of Us' global campaign

An Instagram remote red carpet for the stylish, or a YouTube trivia night for the competitive: #ForAllofUsFridays creates exclusive experiences that celebrate the different personality traits of our audience. The starting point is Lenovo’s new 'For All of Us' campaign, which celebrates all of humanity’s unique traits and even the flaws. It also shows how the recently launched breakthrough innovation of the Intel Evo platform, that enables verified experiences on a beautiful Lenovo Yoga PC line, allows us to be at our best wherever we are.