Creative in association withGear Seven Creative Channel
GPYR's 'Homepage for the Homeless'
Melbourne agency turn online shopping into giving with innovative portal site


GPY&R Melbourne and youth charity Ladder are proud to introduce ‘Homepage for the Homeless’, in association with major retailers such as iTunes, Amazon, The Iconic, Deals Direct and Wotif – a simple way to help some of the 1 in 200 Australians who will be homeless this Christmas, simply by changing your homepage.
How is this possible?
It's simple, just click through to any of the participating sites from Homepage for the Homeless, and up to 15% of everything you buy will be donated by the store, to the homeless, at no extra cost to you. It’s that easy.

It could be a sweet new outfit for Christmas Day from The Iconic, a trip home for the holidays from Wotif, a new book for Dad from Amazon, a plastic Christmas tree from Deals Direct, or Michael Buble’s Christmas album from iTunes – clearly it doesn't matter what you buy, so long as you click through Homepage for the Homeless before you buy it. And don't worry, there's still time to get your items delivered before Christmas day.
Leanne Rayner, Fundraising and Communications Manager at Ladder, says, “Ladder is extremely grateful to have worked with GPY&R as a pro-bono client for the past few years, and Homepage for the Homeless has been our best project yet! It’s simple, fun and offers a way for people to support our vital work, without putting a hand in their own pocket. The beauty of this campaign lies in the question - ‘why wouldn’t you use Homepage for the Homeless?’ We’re excited about the difference it could make over the coming year.”
Just set ‘Homepage for the Homeless’ as your default homepage and you'll never miss an opportunity to help those less fortunate whenever you shop at Christmas and beyond into 2013.
Shopping never felt so good.
Visit the website now at
Executive Creative Director: Ben Coulson
Senior Art Director: Paul Meates
Senior Copywriter: Alex Wadelton & Katie Britton
Group Account Director: Julian Bell
Account Manager: Rachel Semmens
Digital Strategy: Zac Martin
Producer: Carrie Burman & Jessica Krt
Designer: Kota Matsuda
Developer: Brett Harris & Chris Upjohn
Client: Leanne Rayner & Jette Sargood, Ladder