Released this week, the person-to-person sampling app is designed to generate trial and word of mouth as people physically share an experience together. With a simple bump of the phone, you can gift a friend a free sample, as well as receive one yourself.
George Patterson Y&R Sydney won the business earlier this year and will be handling the entire cosmetics portfolio.
Group Executive Creative Director, Julian Watt said, “Revlon is an iconic brand that we’re thrilled to be working with. The new media landscape opens up a massive opportunity for this brand to connect with Australian women.”
“Revlon® ColorBurst Lip Butter™ has proven to be a sell out sensation within weeks of its launch. This particular product, with Emma Stone as the Revlon Brand Ambassador, appeals to a younger demographic. This bump app is in perfect synergy with the tone of communication as well as the target of women this product speaks to. It’s interactive and engaging, digital, and an innovative way of sampling.” Rob Garratt, Managing Director, Revlon Australasia.
Says VML Managing Director, Aden Hepburn, “There is a huge opportunity to find new ways of connecting consumers to products and the ‘Revlon® ColorBurst Lip Butter™ Bump’ sampling app is just the first push.”