GPY&R Melbourne put in a stellar performance at the Cannes Lions festival this year, walking away with a total of ten Lions, included four gold lions and Australia's only coveted Titanium Lion for their Mobile Medic work – making GPY&R Melbourne Australia’s most awarded agency at Cannes 2012.
Mobile Medic, the first medically diagnosable advertising created for Defence Force Recruiting, won the most gold of any Australian campaign. Along with a bronze Titanium Lion, it scooped two gold Promo & Activation Lions, a gold Media Lion and Australia’s sole Direct Gold win. The campaign also picked up a silver Lion.
Patts Melbourne were also awarded a trio of Bronze Lions for the AFL 2011 Toyota Finals Series campaign “This is Greatness”, with wins for 3 executions in the Outdoor category.
The tenth, and final Lion, went to the “Do you fit?” campaign for Defence Force recruiting, picking up another Bronze Lion in the Press category.
GPY&R also had Australia's most finalists with a total of thirteen.
Ben Coulson, Executive Creative Director at GPY&R Melbourne said “These latest award wins reflect the quality of work, particularly in Digital, coming out of the agency. The Titanium win is especially sweet, as it recognises and rewards the strength of the idea behind Mobile Medic across all entries at Cannes this year.”
Steve Doherty, Group Managing Director adds, “I’m extremely proud of what we’ve achieved so far this year, and the wins at Cannes tops it off perfectly. It’s a great barometer of how we’re tracking against the competition, and it reflects all of our hard work over the last 12 months.”
Patts have also recently been well recognized at the Effie Awards 2012, with a total of 13 finalists.
Titanium - 1 (10 points)
GOLD - 4 (28 points)
SILVER - 1(5 points)
BRONZE - 4 (12) points.
Finalists - 13 (13) points.