OKRP leveraged illustration and production partner Framestore in Chicago to ensure the campaign was a Covid-19 safe production
With a new wave of Covid-19 sweeping the nation and concerning trends here in Illinois, Governor JB Pritzker launched a new awareness campaign created by O’Keefe Reinhard & Paul to encourage residents to take safety precautions throughout the upcoming holiday season to protect themselves and their families — and ultimately save lives.
The Illinois Department of Public Health is recommending that residents stay home as much as possible and only leave for essential activities. To provide safer ways to celebrate, ‘Healthy Holidays to You’ highlights what doctors and scientists consider top methods to reduce your risk of contracting or spreading the virus: limiting gatherings to your immediate family or keeping them virtual, maintaining six feet of distance from others and wearing a mask, whether you’re indoors or out.
“Ahead of the holiday season, IDPH has provided recommendations for keeping you and your family safe from the virus,” said Governor JB Pritzker. “We are making every effort to remind people what epidemiologists and other infectious disease specialists say are the best ways to reduce the risk of contracting Covid-19. Traditions are so important to all of us – but this year we all need to celebrate a bit differently.”
The holiday campaign from OKRP pays tribute to beloved holiday songs and traditions with its suggestions for safe practices throughout the season. 'Over the wifi and through the zoom to grandmother’s house we go' and 'if you’re going to jingle, jingle six feet apart' are a couple of the light-hearted advisories with serious messages that the television spots and billboards will feature across the state.
“The holidays are going to be challenging this year and we’ll need to adapt to make it work. Our goal is to break through to Illinoisans and share these important safety guidelines in a way that proves it’s possible to have joy and stay safe, too.” said Marian Williams, group creative director at OKRP.
The campaign will reach Illinoisans statewide in both English and Spanish through a variety of traditional and online media channels, including cable, broadcast and connected TV; streaming audio and radio; billboards and bus shelters; digital display and video; print and social media. Like other coronavirus-related expenses, costs are reimbursable by the federal government.
OKRP leveraged illustration and production partner Framestore in Chicago to ensure that it was a Covid-19 safe production. Squeak E. Clean Studios produced the music and audio, utilising SAG-AFTRA talent for voiceover. The campaign is supported by TimeZoneOne and Spurrier Group and guided by data insights from the state's Covid-19 modelling team and Civis Analytics.
‘Healthy Holidays To You’ is part of the state’s larger All in Illinois effort, backed by scientists and public health experts, imploring Illinoisans to protect themselves and their neighbours from Covid-19 by wearing masks in public, limiting gatherings with people outside of your immediate household and practicing social distancing.