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Gousto Gives it Some for Action Fuelled New Year Spot



Mother captures the essence of food for the endless choice recipe box campaign

Gousto Gives it Some for Action Fuelled New Year Spot

Recipe box Gousto, the UK’s newest ‘Tech Unicorn’ today announces the launch of the latest iteration of its brand platform, Give it Some. The new campaign sets Gousto up for continued growth in 2021, on its mission to become the UK’s most-loved way to eat dinner. 

Following exponential 70% YoY growth in 2019, Gousto has further accelerated in 2020 with revenues in the fast half of the year alone surpassing the £83m reported in 2019.  

Created in collaboration with newly appointed creative agency, Mother, and incumbent agencies: the7stars and Manifest, Gousto is spurring the nation to be the stars of their own kitchens and enjoy mealtimes full of endless choice, flavour and discovery. 

The high energy creative from Mother, captures the moving power of cooking and it’s endless possibilities. Mixing the world of music and food to inspire audiences with unrivalled dinner time choice. It invites the UK to ‘Give It Some’ and get cooking…

Gousto’s VP of brand, Anna Greene says: “The power of Gousto’s tech paired with the creativity of our talented chefs means we’re able to offer unrivalled choice for our customers, tailoring our menu recommendations based on taste preferences. This campaign uses the language of music to bring the experience to life - whatever your taste, we’ve got something for you.”

Hermeti Balarin, executive creative director at Mother says: “Gousto is a rapidly growing brand, with more and more people discovering what a vast range of choice it offers every day. This campaign extends the Give It Some platform, showcasing the excitement of cooking with Gousto and making stomachs sing.”

Running for six weeks from 26th December and launching with a high impact 60 second TV roadblock (1st Jan) - a category first - the Give it Some campaign intends to make Gousto unmissable, driving mass awareness and excitement for the brand. 

Spanning broadcast, OOH, radio, social and online video, and elevated through a partnership with Spotify which uses customer behaviours to match Gousto recipes to music listening habits - the media showcases the full breadth of Gousto’s repertoire of tasty dishes. 

Maximising full use of broadcast TV channels, including hand-picked programming on ITV and Channel 4, it taps into on-demand viewing and through broadcast VOD, online video and social platforms including: Facebook, Instagram and YouTube. 

Gousto will also extend the reach and organic social amplification of the campaign across Instagram, Facebook and Twitter, by partnering with long term ambassadors: Anna Whitehouse (Mother Pukka), Katherine Ryan and investor Joe Wicks.  

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Genres: People, Action

Categories: Retail and Restaurants , Food delivery platform

Mother, Mon, 04 Jan 2021 10:32:06 GMT