Gourmet Dog Stars in Deutsch LA's VW Vet

TV remotes, slippers, cherished teddy bears – there’s nothing that a destructive dog won’t consider chowing down on. This new spot from VW explores the fear of car-driving, dog-owners everywhere. Aside from administering a healthy dose of laxative and just waiting, there’s usually little you can do when your canine chum decides to munch on your car keys.

 

‘Vet’, from Deutsch LA, demonstrates an ingenious solution to this eternal conundrum by showing exactly what you can do with VW’s keyless access and a very stupid dog.  It shows how the Jetta’s keyless systems works in even the most extreme circumstances. A frustrated dog owner discovers that the reason he can't find his car keys is that his bulldog has swallowed them. Not to worry, though–the Jetta will open for him even if the keys aren't actually in his hands. 

 

The commercial continues the Volkswagen tradition of marketing through simple, human stories. It also happens to be one of the creative team's favourite spots for the year. 

 

Shot by feature film director Noam Murro and produced by Biscuit Filmworks, the commercial finds a way to describe a car feature with an entertaining story, not a set of specs. It’s a trick that Noam, who’s currently directing “300: Battle of Artemisia,” has pulled off for us before: recent work for Volkswagen includes “Piñata,” “Tree,” and “Crash.”

 

For Johnny Cash fans, the endearingly ugly bulldog is introduced with Johnny's cover of 'Dirty Ol’ Egg-Sucking Dog'.

 

 

Client Credits: 

EVP, Chief Product and Marketing Officer: Tim Mahoney

VP, Marketing: Kevin Mayer

GM, Brand Communications: Justin Osborne

Advertising Manager: Jeff Sayen

 

Deutsch Creative Credits:

Chief Creative Officer: Mark Hunter

Group Creative Director: Michael Kadin

Group Creative Director: Matt Ian

Associate Creative Director: Brian Friedrich

Associate Creative Director: Mark Peters 

Copywriter: Matt Sherman

Art Director: Paul Oberlin

Art Director: Mike Palese

Director of Integrated Production: Vic Palumbo

Director of Broadcast Production: Victoria Guenier

Senior Producer:  Dave Stephenson

 

 

 

Production Company: Biscuit Filmworks

Director: Simon McQuoid

Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Line Producer: Jay Veal 

 

 

Editorial Company 

Editor: Dick Gordon

Assistant Editor: Cudjo Collins

Assistant Editor: Patrick Murphree

Executive Producer: David Glean

Executive Producer: Joanne Ferraro

Producer: Carolina Wallace

 

Post Facility 

Colorist:  Stefan Sonnenfeld

 

VFX/Online Credits 

Flame Artist: Pete Mayor

Smoke Artist: Jason Frank

Executive Producer: Robert Owens

Producer:  Stephanie Allis

 

Composer: Jack Clement

Performed by: Johnny Cash

Courtesy of Columbia Nashville by arrangement with Sony Music Entertainment

 

Sound Design Company 

740 Sound Design & Mix

Sound Designer: Rommel Molina

Executive Producer: Scott Ganary

 

Audio Post Company 

LIME Studios

Mixer: Mark Meyuhas 

Assistant Mixer: Matt Miller

Executive Producer: Jessica Locke

 

Additional Deutsch Credits:

 

Account Management Credits:

CEO: Mike Sheldon

Group Account Director: Tom Else

Account Director: Chris Carter/Monica Jungbeck

Account Supervisor: Pari Boorer/Amanda Rantuccio

Account Executive: Dani Gordon

 

Media Credits: MediaCom

 

Account Planners:  

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Douglas Van Praet

Senior Account Planner: Nargis Pirani

Account Planner: Bryan Clurman

 

Traffic/Business Affairs:

Director of Integrated Business Affairs: Abilino Guillermo

Associate Director of Business Affairs Gabriela Farias

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan