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Gourmet Dog Stars in Deutsch LA's VW Vet

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Director Noam Murro solves the eternal conundrum of lost car keys

Gourmet Dog Stars in Deutsch LA's VW Vet

 

TV remotes, slippers, cherished teddy bears – there’s nothing that a destructive dog won’t consider chowing down on. This new spot from VW explores the fear of car-driving, dog-owners everywhere. Aside from administering a healthy dose of laxative and just waiting, there’s usually little you can do when your canine chum decides to munch on your car keys.
 
‘Vet’, from Deutsch LA, demonstrates an ingenious solution to this eternal conundrum by showing exactly what you can do with VW’s keyless access and a very stupid dog.  It shows how the Jetta’s keyless systems works in even the most extreme circumstances. A frustrated dog owner discovers that the reason he can't find his car keys is that his bulldog has swallowed them. Not to worry, though–the Jetta will open for him even if the keys aren't actually in his hands. 
 
The commercial continues the Volkswagen tradition of marketing through simple, human stories. It also happens to be one of the creative team's favourite spots for the year. 
 
Shot by feature film director Noam Murro and produced by Biscuit Filmworks, the commercial finds a way to describe a car feature with an entertaining story, not a set of specs. It’s a trick that Noam, who’s currently directing “300: Battle of Artemisia,” has pulled off for us before: recent work for Volkswagen includes “Piñata,” “Tree,” and “Crash.”
 
For Johnny Cash fans, the endearingly ugly bulldog is introduced with Johnny's cover of 'Dirty Ol’ Egg-Sucking Dog'.
 


 
Client Credits: 
EVP, Chief Product and Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
GM, Brand Communications: Justin Osborne
Advertising Manager: Jeff Sayen
 
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Associate Creative Director: Brian Friedrich
Associate Creative Director: Mark Peters 
Copywriter: Matt Sherman
Art Director: Paul Oberlin
Art Director: Mike Palese
Director of Integrated Production: Vic Palumbo
Director of Broadcast Production: Victoria Guenier
Senior Producer:  Dave Stephenson
 
 
 
Production Company: Biscuit Filmworks
Director: Simon McQuoid
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal 
 
 
Editorial Company 
Editor: Dick Gordon
Assistant Editor: Cudjo Collins
Assistant Editor: Patrick Murphree
Executive Producer: David Glean
Executive Producer: Joanne Ferraro
Producer: Carolina Wallace
 
Post Facility 
Colorist:  Stefan Sonnenfeld
 
VFX/Online Credits 
Flame Artist: Pete Mayor
Smoke Artist: Jason Frank
Executive Producer: Robert Owens
Producer:  Stephanie Allis
 
Composer: Jack Clement
Performed by: Johnny Cash
Courtesy of Columbia Nashville by arrangement with Sony Music Entertainment
 
Sound Design Company 
740 Sound Design & Mix
Sound Designer: Rommel Molina
Executive Producer: Scott Ganary
 
Audio Post Company 
LIME Studios
Mixer: Mark Meyuhas 
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
 
Additional Deutsch Credits:
 
Account Management Credits:
CEO: Mike Sheldon
Group Account Director: Tom Else
Account Director: Chris Carter/Monica Jungbeck
Account Supervisor: Pari Boorer/Amanda Rantuccio
Account Executive: Dani Gordon
 
Media Credits: MediaCom
 
Account Planners:  
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Douglas Van Praet
Senior Account Planner: Nargis Pirani
Account Planner: Bryan Clurman
 
Traffic/Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Associate Director of Business Affairs Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan

 

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Genres: Comedy

Categories: Automotive, Cars

lbbonline.com, Thu, 06 Sep 2012 11:33:25 GMT