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Gotstyle Launches Naked Man Spot

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FRANK and Dorsey/Holme Experience collaborate on cheeky ad

Gotstyle Launches Naked Man Spot

 

Toronto retailer Gotstyle launches a video-shopping experience with this cheeky spot by FRANK for Dorsey/Holme Experience. 
 
Directed by FRANK's Joseph Nanni, "Naked Man" for Gotstyle is one of the first projects launched by new Toronto-based agency Dorsey/Holme Experience (DHX)
 
The spot, which promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime, features a naked man buying from Gotstyle over his mobile device. 
 
The comedic spot is part of an integrated campaign which will be supported by an interactive online and Facebook game also being developed by Dorsey/Holme Experience.
 
Credits:
 
Spot Title: Naked Man
Client: Gotstyle Menswear
 
Agency: Dorsey/Holme Experience
Creative Director: Gary Holme
Strategist: Stephen Dorsey
Art Directors: Gary Holme, Jay Melnychuk
Writers: Gary Holme, Jay Melnychuk, Joseph Nanni
Account Management: Michele Manila
 
Director: Joseph Nanni
Production Company: FRANK
Executive Producers: Danielle Kappy, Michael Schwartz
Director of Photography: Alan Lukatela
Production Manager: Jeremy Sager
 
Editorial Company: School Editing
Offline Editor: Jon DeVries
Offline Editorial Assistant: Lauren Horn
Online Artist: Paul Binney
Online Assistant: James Marin
Executive Producer: Sarah Brooks
 
Colour Transfer: Tricia Hagoriles, Alter Ego
 
Sound/Music: Silent Joe/Orange Studio
Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie
view more - Creative
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lbbonline.com, Tue, 09 Oct 2012 16:06:01 GMT