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GoT's 'The Mountain' Takes On a Caterpillar Bulldozing Machine in New Ad

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Ogilvy NY heads to Iceland for an epic game of 'Tug of War' directed by Brandon LaGanke

GoT's 'The Mountain' Takes On a Caterpillar Bulldozing Machine in New Ad

Caterpillar and Ogilvy & Mather New York have exposed where a fan favorite Game Of Thrones character has been hiding out. In the seventh #BuiltForIt Trial, part of the series of awareness raising videos from the brand, Gregor ‘The Mountain’ Clegane makes an appearance, showing off his monster strength in the new video spot, ‘Tug of War’.

The actor and recent winner of the World’s Strongest Viking competition, finds himself partaking in a real life game of tug-of-war with one of Caterpillar’s strongest bulldozing machines, the D-10. The battle of strongest bulldozer vs. strongest Viking is shot in Iceland, a country known for their strong-man heritage. In the spot, the battle heats up and hundreds of townspeople surround the strongest Viking, eventually joining in to help tug the rope. When the driver switches the gear to neutral, the machine is defeated, allowing for a victorious celebration from the Strongman and his helpers.

‘Tug of War’ is the seventh video installment launched by Caterpillar and O&M New York that showcases the unique capabilities (and in this case, strength) that Caterpillar’s machines embody.

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Music Supervision: Chris Mazur

Sound Engineer: Ken Meyer


Edit Assistant: Wes Latta, Andrea Podaski

Editor: Rocky Bazemore

Post Production / VFX

Colourist: Method/Co3

Executive Producer: Jay Cagide

Post Production Company: H&O Post

Producer: Laura Shackelford

Production Company

Director: Brandon LaGanke

DOP: Paul McCarthy

Executive Producer: Joanne Golden

Line Producer: Daniel Lubell

Creative Agency

Account Management: Kurt Lundberg, Kate Prescott, Bret Emerson

Chief Creative Officer: Steve Simpson, Chris Garbutt

Creative Agency: O&M NY

Executive Creative Director: J. Archie Lyons

Planner: Bryan Smith, Liz Sparkman

Producer: Damon Webster

Head of Production: Matt Bonin

Genres: Scenic

Categories: Automotive, Trucks and Vans

Ogilvy North America, Wed, 23 Sep 2015 09:13:59 GMT