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Gorgeous Animated Film from Lew’Lara\TBWA is Sure to Warm Your Heart

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Agency launches animation to raise awareness of a winter clothing drive for the homeless in Brazil

Gorgeous Animated Film from Lew’Lara\TBWA is Sure to Warm Your Heart

Lew’Lara\TBWA has launched a new campaign to raise awareness of a Winter Clothing Drive in Brazil, a charity effort to keep the homeless warm during the cold months. 

The centrepiece of the campaign is a short animation for theatres and the internet, which tells the story of Malu Moletom, a girl who lives in a city where everyone wears all the clothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten the town. The film finishes with a heart-warming finale, and a powerful message that's sure to resonate with viewers.

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Post Production / VFX

Post Production Company: Equipe Vetor Zero

Creative Agency

Chief Creative Officer: Felipe Luchi, Manir Fadel, Jaques Lewkowicz

Creative Agency: Lew’Lara\TBWA

Creatives: Leandro Pinheiro, Ulisses Razaboni, Guilherme Manzi, Felipe Pimentel

Planner: Renata d’Avila, Maria Fernanda Haddad, Murilo Chagas

Social: Nancy Sestini

TV Producer: Luzia Oliveira, Paula Buzzi

Digital Production Company

App/Digital Production: The Goodfellas

Project Manager: Monalisa Paduin

Production Company

Director: Ricardo Carelli, Fabio Acorsi, Marisa Ditllef

Executive Producer: Alberto Lopes, Sergio Salles

Production Company: Vetor Zero


Composer: André Caccia Bava

Sound Design: Animal


Editor: Kaue Kabrera, Bruno Carelli

Genres: Animation, Storytelling

Categories: Charity, Corporate, Social and PSAs

TBWA Worldwide, Wed, 25 May 2016 09:42:01 GMT