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Gorgeous Animated Film from Lew’Lara\TBWA is Sure to Warm Your Heart



Agency launches animation to raise awareness of a winter clothing drive for the homeless in Brazil

Gorgeous Animated Film from Lew’Lara\TBWA is Sure to Warm Your Heart

Lew’Lara\TBWA has launched a new campaign to raise awareness of a Winter Clothing Drive in Brazil, a charity effort to keep the homeless warm during the cold months. 

The centrepiece of the campaign is a short animation for theatres and the internet, which tells the story of Malu Moletom, a girl who lives in a city where everyone wears all the clothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten the town. The film finishes with a heart-warming finale, and a powerful message that's sure to resonate with viewers.


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: Storytelling, Animation

Categories: Charity, Corporate, Social and PSAs

TBWA Worldwide, Wed, 25 May 2016 09:42:01 GMT