, a digital delivery service that allows users to eliminate the middle man and get products delivered straight to their door in a few clicks, has shared its new campaign created by VIA
Over the past few years, technology has greatly improved our quality of life and modernised delivery services. Not only can you get the products you need ASAP, but the convenience and time saving aspects are really the best part of an app like goPuff.
goPuff’s newest campaign shows just that; what’s being delivered is something much greater than the product itself. Whether it’s a bottle of wine providing a dose of much-needed sanity or a can of coffee that’s really a glimmer of hope for new parents, these spots explore the many ways your day can be saved when you 'goPuff It.'
In a time where contactless delivery is more important than ever, VIA created a humorous campaign that showcases the reality we’re all living in - needing an energy drink to get through hours of Zoom calls, anyone?
The trio of 15-second spots, running across broadcast and digital, are both surprising and relatable. In each, the product being delivered by goPuff is a foundational element of the narrative, providing both the punchline and the emotional relief.
Chief Creative Officer: Bobby Hershfield
Creative Lead: Lauren Croteau
Creative Copy: Chris Jacobs
Creative Art: Gabriel Guedelha
Producer: Barry Wolford
Client Strategy: Luke Stevens