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goPuff Showcases Reality of Lockdown Life in Humorous Campaign Spots

Creative 179 Add to collection

The trio of 15-second spots by VIA will run across broadcast and digital platforms

goPuff Showcases Reality of Lockdown Life in Humorous Campaign Spots
goPuff, a digital delivery service that allows users to eliminate the middle man and get products delivered straight to their door in a few clicks, has shared its new campaign created by VIA.

Over the past few years, technology has greatly improved our quality of life and modernised delivery services. Not only can you get the products you need ASAP, but the convenience and time saving aspects are really the best part of an app like goPuff. 

goPuff’s newest campaign shows just that; what’s being delivered is something much greater than the product itself. Whether it’s a bottle of wine providing a dose of much-needed sanity or a can of coffee that’s really a glimmer of hope for new parents, these spots explore the many ways your day can be saved when you 'goPuff It.'

In a time where contactless delivery is more important than ever, VIA created a humorous campaign that showcases the reality we’re all living in - needing an energy drink to get through hours of Zoom calls, anyone?

The trio of 15-second spots, running across broadcast and digital, are both surprising and relatable. In each, the product being delivered by goPuff is a foundational element of the narrative, providing both the punchline and the emotional relief.


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Agency

Agency: VIA

Chief Creative Officer: Bobby Hershfield

Creative Lead: Lauren Croteau

Creative Copy: Chris Jacobs

Creative Art: Gabriel Guedelha

Producer: Barry Wolford

Client Strategy: Luke Stevens

VIA, Tue, 29 Sep 2020 15:06:29 GMT