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Google's Inspiring Black and White Film Keeps Vibrant and Historic Cultural Centre of Leimert Park Alive

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division7 director Joshua Kissi's film 'Business as Usual' edited by Uppercut celebrates Black-owned businesses

Google's Inspiring Black and White Film Keeps Vibrant and Historic Cultural Centre of Leimert Park Alive
“Life is about finding your rhythm, even in the wake of change.” That’s the message of 'Business as Usual', a short film which celebrates the artistry and community-based spirit of Black-owned businesses in the United States.

In partnership with Google, the two minute film is written and directed by division7’s Joshua Kissi, a Ghanian-American director and photographer. Told through stunning graphic black-and-white visuals, we follow the protagonist through his morning ritual – splashing water on his face, making breakfast, reading the newspaper – before he emerges from his house, skateboard in hand. His destination: Neighbors Skate Shop.

Located in Leimert Park, the heart and soul of African-American art and music in L.A., the skate shop is helping to keep this vibrant and historic cultural centre alive.


Joshua commented: “This film is about creating your own sense of movement, taking ownership of what you can influence, and being the author of your own story. A sense of peace and happiness when things seem to be burning around you. And the fact that we have to continuously choose ourselves.”

Uppercut editor, Tyler Horton, added: "Using quick textural elements blended with high speed shots, mixed with aggressive sound design and black and white really lets the story of the journey shine and embraces the concept of movement throughout the film."

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Client

Client: Google

Agency

Agency: M Booth

Production

Production company: division7

Director: Joshua Kissi

Editorial

Editorial Co: Uppercut

Editor: Tyler Horton

Genres: People

Categories: Short films, Short Films and Music Videos

Uppercut Edit, Mon, 22 Feb 2021 18:00:28 GMT