Wed, 27 Feb 2019 11:33:52 GMT
R/GA announces today that it has hired Andre Le Masurier as chief creative officer for EMEA. Andre joins from long-term R/GA partner, Google Brand Studio, where he held the role of executive creative director. In his new role, he will be responsible for setting the creative vision for R/GA across EMEA, curating and inspiring creative talent, and driving transformational, innovative creative work that delivers impact and growth for R/GA’s clients. He will begin work at R/GA at the end of April.
“Andre is one of the most inspiring creative leaders working across the ecosystem of technology companies. Our industry often bemoans the exodus of its top talent to tech giants, so Andre’s transition from Google to R/GA is a great show of confidence in both our agency and the creative industry at large,” said Matt Lodder, EVP managing director for EMEA. “His experience of approaching both business and cultural challenges through innovative and disruptive creative work speaks for itself. Having had the privilege of collaborating with him and his fantastic team at Google as recently as last year, on the award winning Searching for Syria project, we know he shares our vision and we are delighted to welcome him as our new creative leader for the region.”
A creative pioneer for over 20 years, Andre has worked both client and agency side for some of the biggest names in the industry, from Google and 72andSunny, to AKQA and Saatchi & Saatchi. He will join two other recent senior leadership hires; Rob Campbell who joined as executive strategy director and Iain Preston, exec director client services, in forming part of a new look EMEA leadership team. Le Masurier’s experience in growing, inspiring and leading teams across a portfolio of world-class creative work that spans business, experience and marketing transformation makes him the ideal creative leader to shape and drive R/GA’s creatively led approach to innovation.
“R/GA is uniquely positioned to leverage the power of creativity, storytelling and technology to help transform both its own business and their clients. It’s in their DNA, always has been. Their uncanny ability to shape shift and stay ahead of the curve places them in an enviable position to overcome many of the challenges the industry is facing today,” said Le Masurier. “I couldn’t be more excited to begin working with the team at R/GA, and our client partners, on what will be an exciting new chapter for both the agency and myself.”
While at Google Brand Studio, Le Masurier helped build a team from 4-5 people to a full service, world-class in-house creative team. During this time he helped to create work for Google across EMEA and the globe that has won nearly 100 awards to-date, including Cannes Lions, D&AD, One Show, ADC, Webby's, Clios's, ADCC, FWA, Awwwards and more. Prior to Google, Andre held the position of Creative Director at 72andSunny in Los Angeles, where he led campaigns for Google Chromebook, Chromecast, Chrome, Made with Code and brand level campaign work across all channels including the award-winning Star Wars The Force Awakens partnership.view more - Hires, Wins & BusinessR/GA UK, Wed, 27 Feb 2019 11:33:52 GMT