Google UK to Sponsor Major Categories at the FAB Awards

The FAB Awards - International Food and Beverage Creative and Effectiveness Awards - are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015.

Commenting on the partnership The FAB Awards Chairman, N.Nayar had this to say: "Truly delighted to be working with one of the biggest and most innovative companies on the planet! Google endorsing two of the major awards at FAB is further testimony on the importance of what great work is towards building major brands in the Food and Beverage Industry."

Creative agency AMV BBDO are the reigning Agency of the Year, while Kit Kat bagged the Brand of Year award in 2014.

"The Food & Beverage category has been one of the most open and innovative in terms of embracing the value of digital, content and technology on our eco-systems. As we look to deepen our relationships with our clients and agency partners in this space The FAB Awards was a natural choice for our Food & Beverage team to align with," said Google FMCG's Senior Industry Head, Craig Morgan.

Entry submissions for this year are now closing with judging set to commence in April 2015. Keeping in line with tradition The 17th FAB Awards will culminate in a grand ceremony at London’s exclusive The Hurlingham Club on May 28, 2015.