Google Teams Up With Squarespace in Heartwarming New Campaign

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The campaign shows how Google and Squarespace have helped businesses which have made a positive impact on their local communities
Google Teams Up With Squarespace in Heartwarming New Campaign

Today, Squarespace and Google have launched a new campaign with Google Apps for Work (now known as G Suite) featuring Squarespace customers girlboss, LocoL, and Kombucha Dog. The ad campaign kicked off this morning and highlights three unique individuals whose mission-driven work makes a positive impact on their community. In addition to these ads, Squarespace also created custom templates inspired by each of these customers.

As the founder of the wildly successful online retailer Nasty Gal (which has over 500,000 customers across more than 60 countries), Sophia Amoruso has now turned her attention to helping other women be successful through #Girlboss Foundation.


LocoL’s mission is to bring affordable and healthy food to communities and transform the definition of “fast food”. Roy Choi (chef behind Kogi food trucks) and Daniel Patterson (his restaurant Coi earned 2 Michelin stars) are dedicated to hiring local residents to work at restaurants, underscoring their commitment to the community.


Kombucha Dog combines founder Michael Faye’s two loves: animals and the raw food movement. Every bottle of Kombucha Dog tells the story of a dog in need of a new home. (More than 125 of the 150 dogs that have been on labels have been adopted!)


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Client

Advertiser: Squarespace, Google

Marketing Director: Amory Wooden (Squarespace)

Marketing Manager: Farah Sheikh (Squarespace)

Post Production / VFX

Art Department: Chris Wiseman

Colourist: Adam Scott, Nick Metcalf

Executive Producer: Thatcher Peterson, Natalie Westerfield

Motion Graphics: Max Benjamin

Producer: Diane Velara, Cameron Gray

Visual Effects: Carbon

Colour Producer: The Mill

Creative Agency

Creative Agency: JOHN X HANNES

Executive Creative Directors: Hannes Ciatti, John McKelvey

Senior Art Director: Conor Hagan

Senior Copywriter: Matt McCarron

Senior Producer: Kristine Ling

Head of Production: Verena Zannantoni

Production Company

Director: Daniel Kaufman

Executive Producer: Nina Soriano

Head of Production: Kerry Haynie

Managing Director: Eric Stern

Production Company: Anonymous Content

Line Producer: Laura Miller

Music

Audio Post Production: Sonic Union

Music Agency: SYNC or SWIM

Music Supervision: Ethan Converse

Offline

Edit Assistant: Sarah Igraine Welty, Mackenzie Alexander

Edit Company: Whitehouse Post

Editor: Brian May

Producer: Marcia Wigley

Genres: People, Storytelling

lbbonline.com, 3 years ago