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Google Taps Jam3 for TomorrowWorld Experience

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Enlisted after successful TomorrowWorld TV at TomorrowLand

Google Taps Jam3 for TomorrowWorld Experience

A few weeks back one of the most recognized electronic music festivals on the planet called TomorrowLand that takes place annually in Boom, Belgium, brought its event to Chattahoochee Hills, Georgia with its very first international version coined TommorrowWorld.  To help bring the experience to viewers online , TommorowWorld partnered with Google, YouTube and lead sponsor, Motorola Mobility to launch TommorrowWorld TV, the exclusive live video stream providing global access to the music, interviews and backstage parties that made up the festival weekend.  


For the actual event Google hired Jam3 to help make the live stream experience totally engaging and customizable. Jam3 built the tablet and desktop experience as well as the event's YouTube channel takeover. Using a custom WebGL particle engine, they created over 40 unique visualizations to accompany the viewer's festival experience, all of which changed in real time as new performers took the stage and a second screen experience let users play and manipulate the custom visualizations with their touch screen devices.  2.45 Million people tuned in online over three days to view the festival and engage in the coinciding experience.  


Thanks to the overwhelming online engagement during the festival, Google enlisted Jam3 for to create the TomorrowWorld online gallery experience that would riff off the magic of the live event and  invite people to experience TomorrowWorld on their own time, anytime, for months to come.   The site features videos ripped from the event including live DJ sets and videos of the TomorrowWorld crowd partying to the music, from which users can create, edit and share playlists and create their own personalized festival experience.  It uses Jam3's same custom WebGL particle engine from the livestream to create the insane visualizations you see throughout the gallery.  Each time you play a new video, the particle engine transforms the background to accompany the listening experience (particles respond to mouse movements, etc) and users also have the option to control the backgrounds with their mobile device. 


The site was built as a way to continue to bring in music fans from across the globe and carry on the TomorrowWorld experience well beyond the live festivities.   Users are being drawn in to the moving music gallery through the main TomorrowLand brand channel, which is host to 2.2million + subscribers, and also via rich media banners and facebook.

 

Credits


Project: TomorrowWorld TV
Client: Google, Motorola Mobility, TomorrowWorld by the creators of TomorrowLand
Agency: Jam3

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Categories: Events, Sports and Leisure

lbbonline.com, Tue, 22 Oct 2013 09:07:30 GMT