Google Releases Accessible Marketing Playbook on All In

Google is launching a playbook for designing accessible marketing at the Cannes Lions International Festival of Creativity as part of its expanded inclusive marketing toolkit All In. Cannes Lions, for which Google is also the first official accessibility partner, has endorsed All In.

Created in partnership with LaVant Consulting and Disability:IN, and endorsed by influential industry organisations such as American Association of Ad Agencies, Ad Council and Cannes Lions, this accessible creative playbook has played a meaningful role in guiding Google’s marketing efforts over the past year, and is available to everyone today at google.com/all-in. It follows years of research and collaboration, and an ongoing process to identify and provide guidance on a range of actions to improve accessibility, from building more accessible web experiences to seeking opportunities to authentically portray people with disabilities. 

Simon Cook, CEO, LIONS, said: “We are thrilled Google is launching its playbook for accessible creative on All In, Google's inclusive marketing toolkit, at Cannes Lions this year. We are grateful to Google for sharing its years of research and work with leading disability organisations and experts to help marketers create stories that are accessible and inclusive.

“All In empowers every creative to help take action to create work that reflects the world and enables everyone, especially disabled people, to fully access and engage with brands' content, products and experiences.”

“We’re proud that LIONS can help bring this accessible marketing playbook to more of the creative and advertising industry’s attention. The insight this playbook offers will empower creatives to make change that is authentic, meaningful – and will make a difference. This playbook represents what we believe at LIONS - that the industry can build progress through creativity.”