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Google, Publicis One and Tiki Launch Unique E-Shopping Experience for TET 2018 in Vietnam

Advertising Agency
Paris, France
The technology, communication and e-commerce companies have teamed up to launch a platform for exclusive offers for the Lunar New Year

For the first time, Google, Publicis One and Tiki – a trio of leaders in the technology, communication and e-commerce industries – have joined hands in Vietnam to launch a unique shopping concept for Tet 2018 with 'Thanh Pho Tet 2018'. This pop-up platform hosts an e-shopping festival that offers Vietnamese nationwide the most exclusive and convenient shopping experience for the Lunar New Year. As of Feb 1st, and for seven days only, will present exclusive deals from big brands such as Masan, Nestlé, Pepsi and Samsung. With one simple click, Vietnamese can shop for 'superpromos' and get delivery within one day for key cities. is innovating the way for Vietnamese brands to interact with consumers: through a limited e-shopping experience that is specially created for the Tet occasion, while integrating with Google and Tiki’s ecosystems.

E-shopping festival designed for the mobile-savvy Vietnamese consumer

Lunar New Year is the peak shopping season for Vietnamese as they gather with their families, relatives and friends for Tet holiday celebration. The pop-up e-shopping platform built by the collaboration of Google, Publicis One and Tiki is launched to offer a one-stop-shopping destination for consumers saving their time instead of shopping at shop houses during pre-Tet traffic.

“Tet is all about the excitement of preparing for the year ahead, with big family gathering, and shopping has always been a big part of the celebration. With 7 out of 10 Vietnamese people owning smartphones, it's great to see the Tet City project giving people across Vietnam the chance to hunt for unique deals on their phones at all hours of the day and night, whether at home or on-the-go. Google is proud to take part in this week-long virtual 'brand carnival’,” stated Nitin Gajria, Google Country Manager for Vietnam, Laos and Cambodia.

Tet City partner Tiki will deliver all products in the shortest time for consumers’ busy Tet preparation. Tiki commits to delivering in Ho Chi Minh City and Hanoi within 1 day and other cities within three days.

"Tiki understands that shopping for Tet is such a tradition that everyone embraces. We are proud to work with Google to make this traditional experience as seamless and enjoyable as possible with our delivery and offerings. We look forward to the upcoming years where shopping online for Tet will be part of the tradition for all consumers in Vietnam," said by Son Tran, CEO of Tiki.

Innovative concept for brands to engage with consumers

Thanks to huge support from leading brands in beverages, FMCG and technology such as Pepsi, Nestlé, Samsung and Masan, shoppers can enjoy the best products with deals that are offered exclusively via the Thanh Pho Tet 2018 e-shopping festival. The site will be accessible for a limited time from February 1st until seven days before Tet.

“ is a pilot project for Vietnam with the connected ecosystem of Brands, E-commerce, Media and Tech, and announces the future of how brands will be engaging with consumers,” said Lukasz Roszczyc, CEO of Publicis One Vietnam. “Brands are used to build stand-alone campaigns but now, they have to transform. With alchemy of Creativity and Technology we are creating very new opportunities for engaging brand storytelling followed by seamlesss purchase. After a successful pilot, we can strengthen Tet City as an engagement platform for Tet in the next years, or even imagine this for other occasions, from holidays to events such as Valentine or Women’s Day.”

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