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Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders

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Film shows how innovative Google Maps extension helps bike riders to find narrow passageways and shortcuts

Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders

Lowe Lintas Delhi has recently created a campaign for Google Maps, promoting its two-wheeler mode in the Indian market.

It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India.

Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment of the population.

Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign's conception was based on something that is behavioural and deeply ingrained in Indian habits.

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Production Company

Production Company: ,Chrome Pictures

Director: Amit Sharma

Creative Agency

Creative Agency: Mullenlowe Lintas


Account Management: Nikhil Mahajan, Dallbir Singh, Naman Pal, Ambika Roy

Genres: Action, Scenic

Categories: Services, Travel

MullenLowe Lintas Group, Tue, 18 Sep 2018 08:34:21 GMT