MullenLowe Lintas Group
Tue, 18 Sep 2018 08:34:21 GMT
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Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders
Film shows how innovative Google Maps extension helps bike riders to find narrow passageways and shortcuts
Lowe Lintas Delhi has recently created a campaign for Google Maps, promoting its two-wheeler mode in the Indian market.
It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India.
Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment of the population.
Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign's conception was based on something that is behavioural and deeply ingrained in Indian habits.
CREDITS
Agency / Creative
Production
Genres: Action, Scenic
Categories: Services, Travel
MullenLowe Lintas Group, Tue, 18 Sep 2018 08:34:21 GMT
