Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders

Creative 285 Add to collection

Film shows how innovative Google Maps extension helps bike riders to find narrow passageways and shortcuts

Google Maps' Two-Wheeler Mode Campaign by Lowe Lintas Champions Indian Riders

Lowe Lintas Delhi has recently created a campaign for Google Maps, promoting its two-wheeler mode in the Indian market.

It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India.

Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment of the population.

Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign's conception was based on something that is behavioural and deeply ingrained in Indian habits.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: ,Chrome Pictures

Director: Amit Sharma

Creative Agency

Creative Agency: Mullenlowe Lintas

Creatives:

Account Management: Nikhil Mahajan, Dallbir Singh, Naman Pal, Ambika Roy

Genres: Action, Scenic

Categories: Services, Travel

MullenLowe Lintas Group, Tue, 18 Sep 2018 08:34:21 GMT