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Google Impact Tackles Hate Speech on the Pitch

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Liam Saint Pierre directs two spots for Google's Impact campaign

Google Impact Tackles Hate Speech on the Pitch

The online short documentary films for The Impact Challenge on Safety which is a €10m fund to support organisations across Europe that are working on challenges related to hate, extremism, and child safety, both online and offline. By funding new and existing community projects across Europe, hope to support initiatives to counter hate and extremism, and help young people to become confident digital citizens.

Five documentary films were shot in total in London, Milan, Berlin, Warsaw, Madrid for adam&eveddb for the European market pre Covid-19. The Impact Challenge films are a really unique way to champion the work of the innovative projects helping to improve the safety of families and children around the world. 

The FARE Network plans to develop a tool that can identify and monitor incidents of hate speech online and make it easier to report extremist hate crimes and discrimination at football matches in Europe.

FCEO holds workshops in schools to support children at risk of and offline bullying and use videos and short films for both adults and children to help them understand how to deal with these types of incidents.

"These films resonate very closely to the work I like to make. From an online chat service helping women suffering domestic abuse in Italy, to support for victims of online hate speech in Germany, these films champion the inspiring work being done by these small organisations, creating positive change into the world. To reflect the personal nature of these organisations, some run by just a few people, the films were shot with a small crew in an intimate, cinematic documentary style." said Liam Saint Pierre

The inspiration came from the amazing work done by this selfless group of people.

These are running on YouTube and can be seen on

Google Impact
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Google Impact

Producer: Paris Palmer

DoP: Jon Fisher

Camera: George Morris, Mitch Collins

Agency: Cain & Abel @ Adam & Eve

Edit: James Heaphy

Music: Alex Parish

Mix: Guy Chase

Grade: Cheat

Dir Rep: My Accomplice

Genres: Documentary, Dialogue, People

Categories: Online, Media and Entertainment

My Accomplice, Mon, 05 Oct 2020 14:36:04 GMT