Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.

Google TV is an exciting new way to stream, grouping television shows and films from the myriad of different streaming services into one menu, personalised for you, making accessing your favourite titles and content easier than ever. No more switching between services like Netflix, Stan, and Disney+ to find that show you want to watch.

Cameron Luby, marketing director, Google said: “We are so excited to be extending our partnership with Emotive. Google TV has been incredibly well received in Australia and we see this partnership as the beginning of a much larger effort”

Simon Joyce, CEO/founder, Emotive said: “We’re building a wonderful relationship with the Google team and are absolutely thrilled to be working with them on Google TV. As we’ve come to expect, the product is truly innovative, and we are looking forward to pushing the boundaries creatively as we bring Google TV to the mainstream.”

The partnership commences with a content series Watch With Me, featuring Margaret Pomeranz and Adam Goodes and made specifically for the Google TV interface. The series taps into the truth that we’re always on the lookout for the next thing to watch and sees Margaret and Adam share watchlists of their top film and TV picks with one another via Google TV. It runs alongside the global 30” TVC executions showcasing the vast array of content from the different streaming services conveniently available and organised via Google TV.