Good&Ready Creates Brand and Visual Identity for Childventures Early Learning Academy

After 20 years and with more than 10,000 little alumni to its credit, Childventures Early Learning Academy was looking to refresh its brand to better reflect its premium position in the childcare category.

Childventures turned to branding and advertising experts, Good&Ready to lead the work. The brief: perform a competitive analysis of the private education sector, then create a new brand identity that positions Childventures at the top of the category. Good&Ready redesigned the logo, website, digital advertising, sales materials and learning-centre signage.

Good&Ready specialises in brand creation. The agency has created and updated brands in categories such as personal care and government service, QSR and business services. So, the Good&Ready team were excited to add the early childhood education to their brand creation portfolio.

Preparing children for academic success by instilling a lifelong love of learning

“Good&Ready created a fresh new identity for CV that truly reflects our purpose,” says Shelley Findlay, VP brand and enrolment. “CV offers a proprietary, evidence-based curriculum and experiential learning environment for children during the critical 0-5 year brain development period. Every aspect of our program is thoughtfully designed to ignite children’s love of learning. We inspire them to be resilient and empathetic while stoking their creativity and self-expression.”

Passionate, professional educators

“CV is truly passionate about instilling that love of learning in the next generation” says Alan Madill, co-founder and creative partner at agency Good&Ready. “The new logo reflects the seriousness of the curriculum and the passion that the academy’s teaching staff bring to work every day. The Childventure’s CV logo plays on the association with “curriculum vitae” which is serious, but the V is shaped like a heart, which conveys emotion. All of the materials have been carefully crafted to reflect this duality of the brand.

The Good&Ready team is thrilled to see the new brand go live. “Coming out of the pandemic, and with a new leadership team, CV is poised to grow across Ontario and beyond,” said Madill. “Having helped craft their new identity, we’re excited to have played a roll in CV’s future plans.”