Agency will be responsible for strategic reimagination of brand and development of integrated launch campaign
FCB Canada has a new fitness regimen after winning the creative assignment for GoodLife Fitness in a competitive review.
FCB will be responsible for reimagining the GoodLife Fitness brand, and the development of an integrated campaign set to launch in December.
“Throughout the process of selecting a new brand agency partner, FCB has demonstrated its passion and professionalism, as well as an ability and desire to continuously go above and beyond in everything that they do from research to ideation,” says Sander van den Born, GoodLife chief marketing & technology officer. “What really stood out was their in-depth understanding of our business, our people and our potential. We are very excited for what is to come for GoodLife by partnering with the bright, dynamic and visionary team at FCB.”
Based in London, Ontario, GoodLife Fitness is Canada’s largest fitness club chain with more than 250 locations spanning from coast-to-coast. GoodLife boasts cool and innovative offerings like PEAK Training and mindDEN meditation studios; exceptional Personal Training services; and a huge number of fitness classes.
“A fundamental part of our approach as an agency is to surround ourselves with the people and partners we’ve always wanted to work with,” says Chris Perron, vice-president managing director for FCB Canada. “This new partnership with GoodLife couldn’t be a better expression of that. GoodLife is an iconic Canadian brand with a strong, 40-year legacy, and we’re honoured to help bring its next chapter to life.”
The account win comes amid a string of recent successes for FCB, including winning gold in the Creative Strategy Lions for its longstanding work with the Canadian Down Syndrome Society, making it the most awarded Canadian agency at Cannes for the past three years.
Bryan Kane also recently took over as President of FCB Canada, which is included on Strategy magazine’s Digital Agency of the Year and Agency of the Year shortlists.