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Gooders Pays Tribute to Heroine Irena Sendler

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Social engagement platform Gooders highlights the story of the woman who saved more than 2,500 children in WWII

Gooders Pays Tribute to Heroine Irena Sendler
The message of hope in the story of Irena Sendler, also known as Angel of the Warsaw Ghetto, was the inspiration for the first project developed by FCB Brasil for Gooders, a platform that turns good deeds into rewards.

Irena was a Polish social worker who risked her own life to save more than 2,500 children, taking them out of the Warsaw ghetto and providing them with fake documents and hiding places so they might survive persecution during World War II. This month of May marks the 12th anniversary of her death. The video that pays tribute to Irena was developed by FCB Studio, in partnership with Jamute, includes illustrations and motion effects by Julio Zukerman, and had the collaboration of Guilherme Manzi and Vitor Chamacho.

This is the first work developed by the agency for Gooders, a social engagement platform that provides real rewards for people who do good deeds. Its mission is to promote the resolution of social problems, reward people who do good, and foster social thinking in a large scale.

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Advertising Agency: FCB Brasil


Client: Gooders

Product: Gooders

Title: Extraordinary


Strategy, creative and production: FCB Brasil

TEAM: Amanda Fonseca, André Mezzomo, Anna Martha Silveira, Cristina Omura, Deborah Vasques, Dudu Doria, Elton Longhi, Fábio Freitas, Fábio Simões, Fernanda Geraldini, Giovanna Levy, Guilherme Manzi, Henrique Aquino, Luana Lima, Luiz Gustavo Zaize, Murillo Moretti, Pedro Lazzuri, Priscilla Altoé, Ricardo John, Rodrigo Resende and Vitor Camacho

Illustration/Animation: Julio Zukerman

Motion Graphics/Animation: Julio Zukerman

Sound Production Company: Jamute

Producer: Leck Gomes

Sound Executive Producer: James Pinto

Sound Engineer: Otavio Bertolo, Fernanda Galetti and Rafael Laurenti

Client Services: Kiki Eisenbraun and Sabrina Geraissate

Coordination: Leo Viera e Juliana Zuppo

Client approval: Carlos Murilo Trindade Moreno

FCB Brasil, Thu, 14 May 2020 09:04:01 GMT