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Goodbye Summer, Hello Football

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Heat fires up fans for fall football action with two campaigns for NFL network

Goodbye Summer, Hello Football

It’s always sad to see summer go, but at least we can get ready for football season. In a series of spots for NFL Network, San Francisco-based creative agency Heat helps football fans transition from pre-season games to the opening of the regular season.

Airing throughout the month of August, “Preseason” is a package of three epic spots featuring young NFL stars Colin Kaepernick (San Francisco 49ers), Russell Wilson (Seattle Seahawks), and Alfred Morris (Washington Redskins). All three players were breakout success stories last season, taking most NFL fans by surprise while leading their teams to success on the field. According to the “Preseason” spots, however, not everyone was surprised. Fans who watched the 65 preseason games broadcast on NFL Network got an early look at the enormous potential in each new player. Each inspirational spot encourages fans to tune into preseason game broadcasts to “see who will breakout next.” According to Executive Creative Director Steve Stone, “Think of it as a crystal ball for your fantasy team.”  





“GameDay,” an additional package of three broadcast spots created by Heat, promotes “NFL GameDay,” the NFL Network’s weekly pregame and postgame “drama, comedy and reality shows rolled into one”. The spots feature fun and reverent scenes from GameDay showing how contagious the crews’ personalities are to NFL fans of all types.







Client: NFL Network
TV: :60, 2x: 30s and 5x:15s 

Agency: Heat
Chairman & Executive Creative Director: Steve Stone
Sr. Copywriter: Ben Salsky, Brian Ahern
Sr. Art Director: Mark Potoka
Executive Producer: Brian Coate
Account Manager: Graeme Lee-Wingate 

Production Company: Hungry Man LA
Director: Dave Laden
Executive Producer: Dan Duffy
Line Producer: Jason Gilbert

Editorial Company: Arcade Edit
Editor: Greg Scruton
Executive Producer: Nicole Visram
Post Producer: Denice Hutton

Post Company: A52
Lead Artist: Paul Yacono
Producer: Jamie McBrierty

Music Company: Squeak E Clean
Composer: Luke Walker
Producer: Chris Shaw

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Categories: Media and Entertainment, TV and Radio, Thu, 29 Aug 2013 14:56:37 GMT