Goodbye Kansas Studios Wins Gold at Telly Awards

The successful TVC and campaign 'Volvo: The E.V.A. Initiative' won Gold at Telly Awards, in the category 'Craft: VisualEffects'.

Directed by renowned Swedish director Laerke Herthoni, the film highlights the fact that the car industry traditionally has based its’ safety research on male crash tests dummies. Now Volvo release more than 40 years of safety research to the entire auto industry – to make cars safer for everyone. Not just the average male.

Goodbye Kansas married Herthoni’s creative vision with the skills of our Motion Capture teams, producing a both beautiful and important commercial – a car commercial without a single car in it.

Watch the behind the scenes to see how the team created the visual effects.