Meet the girl who never stops inventing in inspiring spot for GE, directed by Lance Accord
GE has launched a new film which celebrates its position as a digital industrial company and a great place for aspiring engineers.
The spot, created by BBDO New York, follows the life of a young girl (Molly) who is filled with ideas and innovative solutions to problems, who grows up to work at GE. Along the way, the film showcases how GE embodies a spirit of ingenuity that starts at a young age, and is a great environment for those who want to innovate, experiment, and make the world work better.
"This story truly embodies the DNA of GE--a spirit of innovation. Our employees are always tackling problems with a commitment to finding a solution." – Lindsay Stein, GE, Associate Director, Global Creative
GE takes pride in solving some of the world’s toughest problems and its employees do so out of their love for working the problem and relentless pursuit of solutions.