Whistler Blackcomb, in Whistler BC has named Vancouver based Independent Shop Good Fortune Collective as their agency of record to lead strategic and creative duties for Whistler Mountain Bike Park.
The brand took notice of Good Fortune Collective following their successful work for RockShox, mountain biking’s most iconic brand.
Also after partnering with Whistler Mountain Bike Park on a few successful projects, the brand was blown away at the beautifully crafted and daring work created by such a nimble team. Thus, the agency walked away with the AOR win without a formal review.
This is a milestone win for the proud Pacific Northwest agency, whose growing client roster includes a variety of global and local businesses including ABUS Mobile Security, SRAM, Sony Action Cam, RockShox and The Adventure Group. At their core, Good Fortune Collective believes that creativity is at the heart of change, and their partnership with Whistler Mountain Bike Park will continue their foray into uniting with brands that help make the world a happier and healthier place.
"We believe Whistler Mountain Bike Park represents a unique mixture of fun, passion, dedication and expertise – and that’s exactly how we felt after meeting the leadership at Good Fortune Collective,” said Mike Crowe, Marketing Manager of Whistler Mountain Bike Park. “From the very first chemistry meeting, it seemed like a natural fit, and then once we saw the creative they presented - it was game on. We couldn’t be happier.”
“It’s pretty much my dream scenario,” said Drew Pautler, Founder and Creative Director at Good Fortune Collective. “Having been a professional downhill racer and on the Canadian National team, the park’s dirt has been coursing through my veins since I could walk. Now I get to help show the rest of the world what a magical place it truly is. It’s a special honor.”
The “Truly Awake” film and other work for Whistler Mountain Bike Park marks the brand’s first fully integrated campaign, and a fresh approach from the brand’s previous marketing efforts. The marketing goal is to increase park passes but also raise awareness among elite, core bike riders and re-establish Whistler as the premier gravity-fed bike park.The fully integrated campaign also features the print execution, “Do It Enough,” which ran in bike and national resort focused magazines, Coast Mountain Life and Freehub. The campaign will also include additional digital, social and on-mountain initiatives that will continue to rollout this summer.view more - Hires, Wins & Business